• Twitter
  • FB
  • IG
  • Youtube

About me

Let me introduce myself

A bit about me

"I am the straw that stirs the drink." -- Reggie Jackson

This is my portfolio page. Please look around and check out my work. Afterwards, I encourage you to reach out and connect for a conversation! (Hopefully over drinks!)



Personal info

Eduardo (Eddie) Maisonet, III

Lets connect!

Birthday: July 28
Phone number: 213.537.3873
Website: www.thesportsfanjournal.com
E-mail: ed@edthesportsfan.com


Know more about my past


  • 2014-future

    Fox Sports Digital @ Yardbarker Editorial Producer

    Editorial and digital strategist for FOX Sports interactive media team, focusing on Yardbarker's social media engagement, publisher relations and new media verticals.

  • 2010-2015

    SB Nation @ Senior Writer

    Contributed to the news desk and editorial direction for NBA and college football.

  • 2013-2014

    Google @ Operations Coordinator

    Led onboarding of small and medium-sized businesses onto Google My Business platform.

  • 2009-2011

    Nielsen @ Retail Consultant

    Served as a retail consultant and consumer market researcher with a focus on Kroger and Safeway.


  • 2016

    University of San Francisco San Francisco, CA

    Sport Management Masters Program

  • 2005

    Langston University Langston, OK

    Bachelors in Organization Management

  • 2010

    Media Bridges Cincinnati, OH

    Radio and Broadcasting Certification

Skills & Things about me

I Love Social
Social Reach
I Love Strategy
Clients & Counting
I Love Writing
9 Years
Writing Exp.


My latest projects

Top Moments of the Decade

Top Moments of the Decade

With the final hours of the decade ticking away, I decided to recollect on some of the most memorable times of the decade. There are some big hits, as well as some good soundbites, but the one constant is the lasting impact they left on quite a few people. If I was to sit here and attempt to remember every single great moment, this post wouldn't be published until 2010, which would defeat the entire purpose of making this the last one of 2009. From Ed and myself, we greatly appreciate all the support we've gotten this year, and we promise to keep the party going. Happy New Year.

The 5 Greatest Games of the Decade

The 5 Greatest Games of the Decade

First off, this article might've been one of the hardest to write because there were so many tremendous games in this decade that it was extremely difficult to parse this list down to 5. Therefore, I tried to look at the 5 "GREATEST" games played in the decade...not the 5 games that were real close but full of mistakes and not an elite set of teams, players, and situations. Therefore, I couldn't put Memphis vs. Kansas on this list because D-Rose and CDR-uh missed a combined 16 free throws. I couldn't put Syracuse vs. UConn because that games was EXTREMELY sloppy. I couldn't pick Kings vs. Lakers because if I looked back at the officiating then I might shoot myself in the head.

The games I have selected were elite, high-level games where both teams (players) performed exceptionally well. You still will disagree with my list regardless of what I choose. Comes with the job. Here...we...go!

Five Favorite NBA Players of the Decade

Five Favorite NBA Players of the Decade

In a few days, 2009 will officially come to an end. On top of that, it also marks the end of the decade, a decade in which I have seen some great things on the court. As an avid basketball lover, I’ve experienced a wave of feelings over the past ten years, but there have been some constants as well. This post is comprised of my five favorite players of the past ten years. Keep in mind this does not mean they are the five best players of the past decade; it’s simply a collection of the players that mean the most to my experience of watching the game I love. Without further ado…

The NFL 2000's All-Decade Team

The NFL 2000's All-Decade Team

As the decade comes to a close and we welcome in a glorious 2010 and say goodbye to 2009, we've got to come to grips to who truly is the elite of the decade. For the rest of the week we will be reviewing the "Best Of" the decade with different subjects and topics for you the reader to debate. With that being said, you know we had to do a review of America's Pastime...football that is. You can feel free to hear me out, or you can begin cussing me out with the first person I selected as my quarterback. Regardless, read up and weigh in with your thoughts. Here we go...


QB - Tom Brady, New England Patriots: At first thought it seems that this should be more of a debate, as you have the soon to be 4-time MVP Peyton Manning who's reigned supreme at the QB position, and you have Big Ben with 2 Super Bowl titles as well. However, after really thinking about it...there is no debate, there's only one QB with 4 Super Bowl appearances, 3 Super Bowl titles, and most single-season touchdowns in NFL history. Yeah, I want that QB to by my general for team of the decade, and its not even close.

RB - LaDainian Tomlinson, San Diego Chargers: Probably the easiest selection of the team, 5-time pro-bowler, 4-time 1st team all-pro selection. Since the man started his career in 2001, he is now currently 8th on the all-time rushing list, and this is after just 9 seasons. Its truly possible that he could get that ever elusive title, he might be one of the 5 best backs in football. As for the decade? Crown's all his.

RB - Clinton Portis, Washington Redskins (Broncos): Its been a tale of two careers for Portis as we watched him blossom before our very eyes as the lead back for Mike Shanahan's zone read offense in Denver. Then, in one of the most monumental trades I've ever seen in football history, Portis got traded to Washington for perennial all-pro defensive back Champ Bailey. In 8 seasons, Portis has run for more than 1500 yards from seasons in 6 of his 8 years, and has been as steady as any back in football.

Ed's Christmas Wish List (YOU GONNA PAY WHAT YOU OWE SANTA!)

Ed's Christmas Wish List (YOU GONNA PAY WHAT YOU OWE SANTA!)

As we bring a close to another awesome year, I want to first say thanks to everyone who has supported ETSF for the year, you guys are truly the blessing. With that being said, there are some things that Ed wants to see under the tree delivered from Santa. Please oblige me while I get this off my chest...

#1. Santa, please let the NBA's free agency-palooza of 2010 be as great as its been pronounced to be.

Move Over Einstein, Jordan Is The Smartest Man That Ever Lived

Move Over Einstein, Jordan Is The Smartest Man That Ever Lived

There are some things in life I’m convinced I’ll never understand. When it comes to some of those, I’m perfectly fine if I never get them. However, there is one thing that bothers the hell out of me. It’s something I’ve never been able to put a finger on, which is why this post is being written. With all due respect to Albert Einstein, and any other people who are considered brilliant, I’m going to make a declaration right now, and say Michael Jeffery Jordan is the smartest man who ever lived.

A College Football Playoff System Would Never Work

A College Football Playoff System Would Never Work

**Today's post has been written by featured guest writer Dr. Jeffrey A. Glenn aka JAG**

I’ve been inspired by our co-leader, Mr. Kenny Masenda. He stared directly into the abyss and went against the grain with his argument that Philip Rivers was the better QB when compared to Drew Brees. I also have an opinion on a matter that takes me upstream against the current. It’s a debate that heats up every year about this time. I am well aware that over 90% of you will disagree with me (but that doesn’t necessarily mean that I’m wrong). Ok. Here we go.

Now, let me be clear. A playoff system would be fantastic if the best eight teams were going to be invited. My point is that the big six conferences (and Notre Dame) have the system rigged in their favor. A playoff would be just as corrupt and unfair as the current system. There are literally dozens of reasons and I could write a pretty lengthy thesis on this subject but I’m going to try to be disciplined and just hit the high notes. The most popular suggestion is an eight team format; most agree that sixteen teams, requiring two teams to play four extra games is a bit much. It’s an NFL schedule with classwork thrown in.

Down goes Frazier

Down goes Frazier

Last week, I did something I rarely do, the week of a big game. I talked trash; lots of it, more trash than ever before in my football-watching life. If you’ve been at ETSF enough, you know that I am a die-hard Dallas Cowboys fan. However, I’m a fan who puts things in proper perspective. I love my team, but I no longer feel we are America’s Team. We still haven’t won a playoff game since I was in the eighth grade, and no matter how many people buy your jerseys, or watch your games, you can’t be America’s Team if you don’t win. With that said, we played the New Orleans Saints this past Saturday; you know, that team that was 13-0, and on their way to an undefeated season. Anyway, football fans from everywhere came out, and pretty much said we didn’t have a chance in hell of winning. People who don’t even watch football were coming out, and saying we couldn’t win. The worst was the fans of other teams hittin’ me up, offering wagers on the game, which was baffling, to say the least. It would be like me betting money, dinner, or anything else on Texas to beat Alabama in the National Championship. Even if I think it will happen, my loyalty to the Sooners will NEVER allow me to bet something of substance on the Texas Longhorns. It just wouldn’t happen.

That's The Reason Why I Don't Write About Jacksonville...

That's The Reason Why I Don't Write About Jacksonville...

Indianapolis 35, Jacksonville 31...

Let me tell you all a quick story. Back in the days when Ed was a very young man growing up in Oklahoma, he quickly grew a fond love for the game of football. Instinctively, he knew that seeing his home state Oklahoma Sooners & Oklahoma State Cowboys would be long-time favorites in his life. How could you not love the Sooners and the 'Pokes? This is how its supposed to be.

As for the NFL? That was a different story.

Disappearing Acts: The Lack of U.S. Born White Players in the NBA

Disappearing Acts: The Lack of U.S. Born White Players in the NBA

“I got him.”

These three words, no matter where you play, are uttered before the start of any pick-up game of basketball anywhere. Teams are picked, you see what you’re up against, and you find someone to guard. Now if you throw a White dude in the mix, and if no one knows who he is, then it really gets interesting, because someone will willingly go guard him, because he’s already assuming the dude can’t play, or he won’t be able to guard him. I’m saying all this to set the table about the perception of White dudes, who are born in the United States, in the NBA.

Some Topics Aren't Worth Talking About...

Some Topics Aren't Worth Talking About...

There are some things I've learned while writing a sports blog for over a year and a half now that will forever change who I am as an individual, there are people that I have met from this site that will be life long friends, and more importantly this site has helped me define the type of "sports fan" that I truly am. With that being said, I am positive that there will (hardly) ever be a time where I will join into the banter and ridicule that most modern media deals in when it comes to athletes. More importantly, things that are truly unimportant when it comes to putting the ball in the hole, scoring a touchdown, hitting a homerun, or hitting a game-winning jumper.

So why do we CARE so much about Tiger? Steroids? Kobe? Notre Dame? Lets find out...

The Fourth Quarter: The NFL Edition

The Fourth Quarter: The NFL Edition

At this point in the season, we all know who these teams are. Sure, there will be plenty of times when we get a surprise, but it won’t be because we don’t know the identity of these players, coaches, and teams. It’s also when we come to the realization that there’s not much football left, so we make it a point to savor each week as much as possible.

The Undefeateds: Can someone explain to me how the Saints and Colts are still undefeated? Seriously, both of these teams are 13-0, yet I watch them, and I still don’t feel 100% confident in either of them making the Super Bowl. If San Diego matches up with Indianapolis, I’ll pick the Chargers to win. Shoot, that’s the one team that’s given the Colts problems in the last couple of post-seasons, and with the way the Chargers have been playing for the last two months, there’s no reason to believe they wouldn’t beat Indy again. As for the Saints, there are times when they look totally unbeatable, and then there are times when they look extremely mortal. However, they continue to win, and that’s really all that matters. Thank God they have homefield, because I honestly feel they need it more than anyone else in the NFC.

30 for 30 - Its All About The U

30 for 30 - Its All About The U

I just want to briefly say one thing, "Thank God to the brain trust of ESPN for creating what might be the greatest collection of documentaries in the history of sports, 30 for 30. Thank you." -Ed.

Watching the ESPN 30 for 30 documentary, "The U" last Saturday was probably the 2nd greatest documentary I've ever seen. (Nothing surpasses Hoop Dreams, I'm sorry but William Gates and Arthur Agee are superstars as far as I'm concerned.) Trust me, if you didn't watch this on Saturday, which by the way...I know it was scheduled to come on immediately following the Heisman (won by ETSF predicted Mark Ingram) and made young males like myself make a life decision between watching "The U" or going out for the night. I think we all realize what option I chose...

The Benedict Arnold Chronicles: Brian Kelly

The Benedict Arnold Chronicles: Brian Kelly

If there’s one thing I can’t stand in sports, it’s when someone either (a) flat-out lies, or (b) leads someone, or their team, astray. Last season, I wrote something similar to this last summer, in regards to Elton Brand fleeing the Clippers, and signing with the Philadelphia 76ers, after persuading Baron Davis to sign with them. He’s been in basketball hell since then, which makes me do nothing but smile inside. Lets be for real; we all know The Baron wouldn’t have signed with the Clippers, if he knew that traitor was leaving for the East Coast. Sorry for getting off-track, because this ain't about that. The latest Benedict Arnold is Brian Kelly, the former head coach of the Cincinnati Bearcats, who‘s chasing dollars (and a dream) over to South Bend, as the next head coach of the Notre Dame Fighting Irish.

What a Difference :01 Makes - The Turning Point for the 2009 Texas Longhorns

What a Difference :01 Makes - The Turning Point for the 2009 Texas Longhorns

Lord knows I despise the Texas Longhorns, but they deserve to be in the BCS National Championship. They took on all comers, and defeated them. Sure, you can look at their road to the Rose Bowl with skepticism, but they did what they had to do. To put into words what the Texas Longhorns have accomplished this year, we can take a look at a time when there was one second left on the game clock, in the fourth quarter of a tight game, against one of their Big XII rivals. However, I’m not going to look at the recent Big XII Title Game. I’m going to go back to a time when things did not work in their favor.

Unsportsmanlike Conduct - The Sportstalk Radio Show of ETSF

Unsportsmanlike Conduct - The Sportstalk Radio Show of ETSF

Every Wednesday night, Eddie Maisonet (Ed The Sports Fan) and Kenny Masenda (Soul On Ice) hosts "Unsportsmanlike Conduct" a weekly sportstalk radio show where those aficionados of athletic competition come together to discuss, debate...pretty much argue about the current trends in sports.

Tonight's show starts at 11pm, please use the link below to listen!


Call in and enjoy!


You Gotta Know When To Retire...

You Gotta Know When To Retire...

**Ed's note - Today's post is a joint post by my main man Average Bro and myself. Make sure you check out his award-winning site, and enjoy today's post. Also, we will be launching, "Unsportsmanlike Conduct" a new online radio show which will air tonight at 11pm Eastern, 10pm Central, 6pm Hawaiian. Come check us out and call-in! Back to our regularly scheduled programming.**

Few things are sadder than watching a person outlive their usefulness. Sometimes you gotta know when to call it a career, cop your gold watch, and ride off in the sunset. But there are always folks who just don't know when to throw in the towel, often leaving us with disastrous results. I suffered through 2 seasons of the Wizards-era MJ, so trust me, I know that of which I speak, and it's often ugly. Here's a few other folks I wish would just hang em' up for once and for all.

Allen Iverson

Monday night marked the return of Allen Iverson to The City Of Brotherly Redemption. AI, if you didn't know, was actually retired for all of 3 days around the Thanksgiving, and might still be lighting up the Newport News YMCA had Sixers point guard Lou Williams not broken his jaw. Still, the fact that the struggling team that drafted him is the only one that was interested in bringing him back, and only then because their young PG is out for 2 months shouldn't be lost on The Answer.

We Came, We Saw, We Shocked the World...

We Came, We Saw, We Shocked the World...

Last weekend marked another milestone for the ETSF Movement, as we descended upon The Great State of Florida, for the ACC Championship. In order for you, the reader, to truly understand the significance of this monstrous event, feel free to click here, here, and/or here. The Tour originated in Texas, has picked up steam in Ohio and Oklahoma, so Florida was sure to be a hit. B-Lew and I hit up the Big XII title game in cold-ass Kansas City last year, so this year was a welcome change-of-pace. Along with that, Ed decided to make the trip from Cincinnati, so everything was in place for tomfoolery, shenanigans, and complete and utter chaos to commence.

Cincinnati, TCU, and Boise State Should Boycott the BCS

Cincinnati, TCU, and Boise State Should Boycott the BCS

I am about to be called a homer on so many levels here that it will be ridiculous so lets get a few things out the way. I am born and raised in Oklahoma (BOOMER SOONER) and I currently reside in Cincinnati. Take those two facts for what it is and realize that I'm going to attempt to be as fair and neutral for what I'm about to say. Because after watching this thing we call NCAA Football over the course of the weekend I realized that we have as big a sham in college football as I've ever witnessed in my life.

There's no way in the world that Texas should have the right to play in the BCS National Championship and its not even close. Yeah I said it.

17 > 9: The Link Between Philip Rivers and Drew Brees

17 > 9: The Link Between Philip Rivers and Drew Brees

(So there is no confusion, this article was written by Kenny Masenda aka Soul On Ice. LOL, thanks. -Ed.)

Before I begin, I must say thanks to The NFL Chick for contributing to the post at hand.

For some people, they may consider what I’m about to say a blasphemous statement, and I can see why. However, lets try our best to look past the glitz of the 11-0 record the New Orleans Saints have right now, and look at the entire picture. It’s a story that goes back well before this season, and has been on display for the past few years. The reality, harsh or otherwise, is that Philip Rivers is not only a top-five quarterback in the NFL, he is better than Drew Brees. That’s right, I said it.

Today's Obituaries - R.I.P. To Kevin Faulk

Today's Obituaries - R.I.P. To Kevin Faulk

Kevin Troy Faulk, 33, was put to rest on November 30th, 2009 after a violent incident between Faulk and Darren Sharper of the New Orleans Saints.

Kevin was born on June 5th, 1976 in Lafayette, Louisiana. Kevin was an elite 3rd-down back & receiving tailback for the New England Patriots and was a member of all three Patriots Super Bowl championships. He is survived by his quarterback, Tom Brady; and runningback mates Laurence Maroney, Fred Taylor, Sammy Morris, and Ben-Jarvis Green-Ellis (who all also served as pall bearers in an attempt to get more carries from Bill Belichick). Kevin's cousin, Marshall Faulk could not be reached although he did release a statement on his twitter page saying,
"That would never happen to me, and I'm no longer claiming Kevin as family." A special foundation has been created in Kevin's name on behalf of Reggie Bush, called the "The Prevention of Getting Hit-Sticked Coming Out Of The Backfield Foundation." Reggie has asked that all running backs who are destined to be 3rd-down/pass-catching tailbacks must watch this clip 25 times before playing a down in the NFL...

The 1st Annual College Football Fantasy Draft

The 1st Annual College Football Fantasy Draft

Yep, we're at it again.

This all started on twitter, and the topic of conversation was focused around if you had to pick one player to start your all-time college football team, who would it be and why. The debate ranged from the current "Great White Hype" that is THE Tim Tebow, to the ever mercurial and loquacious, yet utterly clutch and dynamic Vince Young, to the multi-talented and savvy defensive playmaker in Charles Woodson. This debate raged for hours, and then the light-bulb in my head went off...

Let's do a fantasy draft.

So I got 3 buddies of mine to help contribute to this fantasy draft project. Joe B. aka The Reverend Paul Revere who writes a candid and at times flagrant sports blog called The House That Glanville Built, Kenny Masenda aka Soul On Ice who is a regular writer here at ETSF, check out his most recent post on Batman & Robin, NBA Style, and our esteemed colleague Mr. Brandon Lewis aka B-Lew, who is a (sigh) lifetime Texas fan who always provides the Longhorn perspective.


What can I do


Eddie is an experienced media professional, with past work as an on-screen talent, radio personality, podcast host and public speaker.


Eddie has nine years of experience, from his work with SLAM, SB Nation and Fox Sports and creating his own media company, The Sports Fan Journal.


Eddie is part blogger, columnist and journalist. He's written for Complex, SLAM, Fox Deportes, SB Nation and Yardbarker.

Digital Strategy

Eddie understands how to build awareness through the digital lens. From influencer engagement to creative content, let Eddie help you grow.

Social Media

Eddie has worked on various campaigns for brands and publishers, helping create copy, curate content, establish voice and imaging.


Eddie has previous work experience in client consultation, data analytics, brand building and startup culture. Not sure where to start? Let's chat!


Get in touch with me


275 Park View Terrace Oakland CA 94610

Phone number