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About me

Let me introduce myself

A bit about me

"I am the straw that stirs the drink." -- Reggie Jackson

This is my portfolio page. Please look around and check out my work. Afterwards, I encourage you to reach out and connect for a conversation! (Hopefully over drinks!)



Personal info

Eduardo (Eddie) Maisonet, III

Lets connect!

Birthday: July 28
Phone number: 213.537.3873
Website: www.thesportsfanjournal.com
E-mail: ed@edthesportsfan.com


Know more about my past


  • 2014-future

    Fox Sports Digital @ Yardbarker Editorial Producer

    Editorial and digital strategist for FOX Sports interactive media team, focusing on Yardbarker's social media engagement, publisher relations and new media verticals.

  • 2010-2015

    SB Nation @ Senior Writer

    Contributed to the news desk and editorial direction for NBA and college football.

  • 2013-2014

    Google @ Operations Coordinator

    Led onboarding of small and medium-sized businesses onto Google My Business platform.

  • 2009-2011

    Nielsen @ Retail Consultant

    Served as a retail consultant and consumer market researcher with a focus on Kroger and Safeway.


  • 2016

    University of San Francisco San Francisco, CA

    Sport Management Masters Program

  • 2005

    Langston University Langston, OK

    Bachelors in Organization Management

  • 2010

    Media Bridges Cincinnati, OH

    Radio and Broadcasting Certification

Skills & Things about me

I Love Social
Social Reach
I Love Strategy
Clients & Counting
I Love Writing
9 Years
Writing Exp.


My latest projects

I Double Dog Dare You To Trade McNabb...

I Double Dog Dare You To Trade McNabb...

It has been said time and time again from anyone who you would consider an elder, that you will never know in my life what you truly have (say it with me now)...until it is gone.

If you've paid attention to how things work around here, you know that Kenny and I were two of the biggest McNabb Stans out. We've written about Mac-5 numerous times coming to his defense (don't believe me, read here and here) and after hearing numerous allegations about the possibilities that Mac-5 would be getting traded, and hearing Eagles fans consistently whine and complain about McNabb's performance...I've come to a simple conclusion.

Donovan...it might be time to make a move.

All-Time Final Four Team

All-Time Final Four Team

The Final Four is arguably my favorite time of the sports year, and with that in mind, memories of Final Fours past always bubble to the surface. Teams and players will come up, and moments are re-lived. However, there are plenty of players who've made their mark during the Final Four, and with that as a backdrop, today's post is going to highlight the best Final Four players of all-time.

Fathers, You Cannot Send Your Sons To Duke...

Fathers, You Cannot Send Your Sons To Duke...

Every man in their life will eventually step into a crossroads situation where they can either stand for something or wallow in nothingness.

What happened between Duke and Baylor at the end of the game should teach all of you who will be potential fathers (and mothers, I know your reading too) that you as a parent have a certain set of responsibilities that you must hold up at all times. However, there is one for young boys that holds precedence over all others, and its really a simple one but if not attended to can go horribly wrong.

You can not under any set of circumstances let your young man grow up to be soft.

Gus Johnson Could Commentate Anything...

Gus Johnson Could Commentate Anything...

I honestly believe Gus Johnson could make anything in life sound as exciting as a game coming down the wire. If you don't know who Gus Johnson is (shame on you) he was the announcer for CBS in the East regionals in Syracuse. He is probably the livest announcer in basketball, period. Imagine this...Ed this morning when he went to make his morning bagel.

"Ed gets his bagel...puts it in the toaster. He waits, he waits some more, IT POPS UP! ED WITH THE CATCH!!!! RISE & FIRE!"

I'm just saying.

So even though watching Cornell valiantly try and defeat the bluest of blue bloods in Kentucky was fun for a half, and witnessing that at least one Big East team (West Virginia) still has some balls left, the two games we were able to witness in Salt Lake City was simply mind-blowing. The basketball gods have blessed us with Gus Johnson and Lenny Elmore. Butler vs. Syracuse opened our eyes, and Xavier vs. Kansas State made me want to Shock The World for the Final Four.

Sooner THAN Later, A Mid-Major Will Win The NCAA Tournament

Sooner THAN Later, A Mid-Major Will Win The NCAA Tournament

They should’ve never let George Mason crash the party.

When George Mason conquered UConn in 2006, they exercised the demons of past teams, such as Saint Joseph’s, Xavier, Memphis, and players such as Jammer Nelson, Lionel Chalmers, Rodney Carney, and more. Those teams got close, but didn’t make the Final Four. Before George Mason, the last mid-major team that won the National Championship was the UNLV Runnin’ Rebels, but since then, it’s been dominated by traditional powers. Sure, the smaller guys would get invited, but they weren’t able to crack in the Final Four. That’s why what you’re seeing right now is beyond special, and also why, sooner than later, a mid-major is gonna win this thing we call March Madness, and when it does, remember who told you it would happen and why.

The NFL Just Sold O-u-T....

The NFL Just Sold O-u-T....

As some of you may have heard, the NFL recently (and very swiftly) just passed a new overtime rule that starting next season, if a team wins the coin toss and then kicks a field goal, the other team gets the ball. If the game becomes tied again after that next series, play will continue under the current sudden-death rules. Team owners voted 28-4 on Tuesday in favor of the proposal at the NFL Annual Meeting. The Minnesota Vikings, Buffalo Bills, Cincinnati Bengals and Baltimore Ravens were against the change.

Blah blah blah blah blah blah...

The NFL should be ashamed of themselves, they let their nuts shrivel up and caved into the "entertainment" and desires of "fairness" in their game, and the football gods will make this league pay.

He Got The Juice Now (Well...Again)

He Got The Juice Now (Well...Again)

In the midst of all things March Madness, Michael Jordan became majority owner of the Charlotte Bobcats. That’s right; while top seeds were going down, and with the Eldrick interview being the biggest waste of an interview ever, Michael Jordan became the HNIC, but make no mistake about it; Charlotte is no Eastside High, and the Bobcats are not in as dire straits as the Ghosts, so there will be no need for Jordan to become a radical and channel his inner-Joe Louis Clark in order to save the day.

Don't Call These Boys Mid-Majors Anymore (We Major)

Don't Call These Boys Mid-Majors Anymore (We Major)

How was your 4-day weekend? Was it as good for you as it was for me? Of course it was. Here is the singular thought about this tournament we've been watching over the last 4 days. These mid-majors are not mid-majors at all, nothing about them is middle at all. Then I turned on Pandora when i woke up this morning and this song was the first one that came on...you might recognize the lyrics.

"Turn nothin to something now pimpin' that's a savior
Best things are green now pimp and get your paper
High off the ground instead of skyscraper
Cool off thinkin' we local, come on homie, we major"

That's exactly what Northern Iowa, Cornell, Xavier, Butler, and St. Mary's must've had on their mind coming into this tournament. "Cool off thinkin' we local...come on homie we major." Let me show you why they feel this way, and why this all should've made more sense to us in the beginning. (Especially when we were doing our brackets.)

Nothing to Be Upset About...

Nothing to Be Upset About...

**Today's Post was written by one of the newest contributors to ETSF, an old friend, The Reverend Paul Revere aka "The Rev". You can find him writing the critically acclaimed blog, The House That Glanville Built daily. Plus...its The Rev's birthday today! So do Ken and I a favor and wish him happy birthday and tell him to join Twitter! Enjoy the Day 1 recap!**

Murray State, Old Dominion, Ohio … to a lesser extent Washington and St. Mary's. Robert Morris almost toppling Villanova, Lehigh staying with Kansas for more than a half, Florida and BYU going into double overtime. These are the reasons we watch. These are the reasons the first weekend, the first day is so damn great. They amaze you. They excite you. They enthrall you.

Four Teams Who Can Shake Things Up This March

Four Teams Who Can Shake Things Up This March

Note: Today on ETSF, one of the fellas who make up our Three-Man Weave on ETSF Radio, Brandon Lewis, brings his insight into this year's March Madness.

Well it’s about that time, where wives, girlfriends, and, in some cases, places of employment are put on the backburner. It’s March Madness, whose one shining moment can be accomplished. A lot of experts have their locks for the Final Four, such as Kansas, Kentucky, Syracuse, Duke, but there are some teams in the field that may rain on some of these teams’ parade, and also destroy your tournament brackets…

The 5 Upsets That Will Happen This Weekend...

The 5 Upsets That Will Happen This Weekend...

Invariably, there will be some games that will be blowouts. There will be some games that will be closer than it should be. Then there are the games that we all saw coming as upset specials.

Of course, none of us saw #15 seed Hampton beating #2 Iowa State, did we? What about Valparaiso/Ole Miss? Weber State/North Carolina? VCU/Duke? Vermont/Syracuse? Northwestern State/Iowa? Bucknell/Kansas? I bet you all remember those games though...Bryce Drew, Harold "The Show" Arcenaux, Eric Maynor, TJ Sorrentine, D'or Fisher, Kevin Bettencourt? they might as well be legends.

Well, its time to crown some new legends...here are the 5 upsets that will probably happen during the 1st round.

Winning Time - Reggie Miller vs. The New York Knicks

Winning Time - Reggie Miller vs. The New York Knicks

**Today on ETSF we have special contributor Phillip Barnett aka "I'm So Hideous" who is a lead contributor at Forum Blue & Gold, an ESPN Affiliate of the TrueHoop Network and also the co-creator of Momma There Goes That Man, a site where true basketball conversation happens. Phil did a review of ESPN's 30 for 30 documentary, "Winning Time - Reggie Miller vs. The New York Knicks" so check it out!**

“There is a time to play, and there is a time to win. What do you do in winning time?” These were the words that were permeating through my television’s speakers as I re-watched Reggie Miller hit a three over John Starks with his Pacers down by six in game five of the 1995 Eastern Conference Semifinals.

Unsportsmanlike Conduct: March Madness Edition

Unsportsmanlike Conduct: March Madness Edition

Unsportsmanlike Conduct is an ongoing series in which Ed The Sports Fan brings you the important events, haps, people, and other shenanigans over the past weekend so that you can be thoroughly entertained like when my dentist and resident commenter JAG decided to purchase our scalped tickets outside of Conseco Field House in Indy from a 335-pound swarthy gentleman wearing a "to the knees" Alpaca (YOU BLOT THAT) jacket with a Mary Poppins umbrella and eating a blow pop. (More on this later)

Besides...its March Madness. I don't do Unsportsmanlike Conduct posts that often, but you know I had to bring it back! LETS GO!

Expanding The Tournament To 96 Makes Sense...

Expanding The Tournament To 96 Makes Sense...

Let the hate mail commence... (please send all emails to ed@edthesportsfan.com)

Did I shock you? Are you crazy yet? Freaked out? Have I blown your mind?
If so, good. If not, well...good too.

The simple fact of the matter is, we at ETSF represent who you all are. Hardcore sports fans. However, I truly believe that we are more than just a fan, you see that would entail us to be a "fanatic" and I don't know about you but, in the words of The Great Harry Edwards, I take my sports a bit more seriously that to be a fanatic about something. We're connoisseurs of sport, and we have an intrinsic ability to appreciate what goes on between those lines. So I ask that you take all of that into consideration when you realize that the NCAA is not making this choice for us. They are making this choice for the casual fan. Why does the NCAA want to expand their greatest product, in this case March Madness, from 64 to 96 teams? Forget about what they SAY is their reasoning, here are the true facts.

You Play to Win the Game

You Play to Win the Game

These days, you hear all sorts of talk about good sportsmanship, acknowledging your opponent, playing hard, playing well, and so forth. All of these things are true, and it would be a disservice for Ed or me to say these things don’t matter, because they certainly do. However, when a team takes the field, court, ice, or wherever the game is being played, the number one objective is simple: winning. If someone goes out to compete, and fails to win, they may see some moral victory in there, or maybe even a “loss-win,” as The Great Randy Galloway says on his daily radio show, but the goal is to win the battle on the scoreboard, and if that hasn’t happened, it’s back to the drawing board; that is, if it isn’t too late.

The 5 Most Sensitive (Ralph Tresvant-esque) Fan Bases

The 5 Most Sensitive (Ralph Tresvant-esque) Fan Bases

Have you ever been in an intriguing conversation with a couple of your friends talking about sports, and when you bring up a particular team...those individuals who are fans of that team turn all red and get real sensitive about whatever you're going to say? Like, almost in a Ralph Tresvant-esque type fashion? You all know who I'm talking about, but if you don't I'm going to lay it all on the table for you today.

Oh, and if I don't list your favorite team on here, don't get all Ralph Tresvant-esque on me okay? Thanks.

Cash Rules Everything Around Thee

Cash Rules Everything Around Thee

Whoever said money is the root of all evil was certainly telling the truth. When the O’Jays sang about it in 1973, they were saying more of the same, in song. In life, it plays a huge role, and in sports, it can be the difference between someone staying put and someone leaving their current situation. All of that is understandable, but when it’s placed on too high a pedestal, that’s when I tend to get my “Shaquille Sunflower” on, and take exception.

The Bucks Stops Here...

The Bucks Stops Here...

Quick...name one friend that you know that is a legitimate fan of the Milwaukee Bucks? Okay, they don't even have to be your "friend", do you know anyone in your entire lifetime that was a Bucks fan ever? Other than when Ray Allen & Glenn "Big Dog" Robinson was there, was there at any time a jersey you wanted to rock from the Bucks?

Don't worry...I'll wait.

However, if you're not paying attention then you are missing out on a team that has two legitimate stars and role players that are as versatile as they come. Oh, and their coach? Well...he's probably one of the most hated/loved coaches in the NBA, all while still holding the single game assist record and has a protege who wears gumby haircuts for fun.

Oh boy.

The 5 Free Agents Moves That SHOULD Happen In The NFL

The 5 Free Agents Moves That SHOULD Happen In The NFL

Today is the big shopping spree day in the NFL, and from what you'll see moving across the bottom line is that teams are trying to do what they can to contend for a championship. Don't always think about what your teams needs immediately, think about what your team can get to be unstoppable. If the need fills that, then cool. Think about Terrell Owens when he went to the Eagles, they needed a wideout and he helped take them next level. However, think about Randy Moss to the Patriots and how that affected an already explosive offense.

Here are 5 free agent moves that should happen and the teams that need to make it happen.

Some Fans Should Just Stay at Home

Some Fans Should Just Stay at Home

"Excuse me, sir? Can you sit down? I can't see."

This question was posed to me while I was shockin' the world at the Fiesta Bowl two months ago. Boise State and TCU were playing in Arizona, and with over 70,000 people, the odds that people were gonna stay in their seats were pretty slim. What made it bad for the person who asked me is that Marcia Masenda, my sister and loyal TCU fan and alum, goes to damn near all of TCU's games, and knows a fair-weather when she sees it. She just looked at the lady, and didn't even bother sitting down. Shoot, my sister may have even cursed her out, but I was so live and excited that it didn't matter what the lady said. There was no way in hell I was sitting down, and why should anyone? It's the Fiesta Bowl for God sake, but see, this is why some fans are meant to attend games, and why some are better off staying at home.

Russell Westbrook Is The Livest PG in the Association

Russell Westbrook Is The Livest PG in the Association

Point of clarification...

He's not the best PG in the association in my opinion (that would be Chauncey Billups...yep, that will get the party started) we're talking about who is the "livest" point guard in the association.

Define "Live" Ed...okay, "Live" is when a someone or something has the capability of making you get off your feet, scream loudly, and get goosebumps because he's done something truly ridiculous. In the case of Russell Westbrook, compare him against all of his peers in the floor general hierarchy, the boy is purely live as hell.

The scary thing is...he's only 21 and he's not even the best player on his team. Lets dig deeper on this, shall we?

The Dallas Mavericks are better than ever

The Dallas Mavericks are better than ever

My emotional investment in the Dallas Mavericks has officially been made. On February 26th, the Dallas Mavericks were playing the Atlanta Hawks, and with a game filled with highs and lows, my pent-up feelings about the new-look Mavs exploded. They were gettin' fast-break buckets, Dirk was doin' work, Jason Kidd was finding people, the Mavs were scrambling defensively all over the court, and while watching it happen, it finally hit me that things were different for this team.

The OTHER Triple-Double Machine in Ohio...

The OTHER Triple-Double Machine in Ohio...

Evan Turner is the best player in college basketball, and he doesn't even have a jumper.

Sounds like someone else we used to know that plays ball in the Buckeye State... (LeBron's got a jumper now, there I said it.)

The man puts up a ridiculous 20 points, 9 rebounds, and 6 assists per game average for the Ohio State Buckeyes, who with a 23-7 overall record (13-4 Big 10 conference record) are quietly making a strong push to be considered for a #2 seed when Selection Sunday rolls around in 2 weeks. Yes, 2 weeks.

However, if you haven't had the chance to watch this kid play...get your popcorn ready.


What can I do


Eddie is an experienced media professional, with past work as an on-screen talent, radio personality, podcast host and public speaker.


Eddie has nine years of experience, from his work with SLAM, SB Nation and Fox Sports and creating his own media company, The Sports Fan Journal.


Eddie is part blogger, columnist and journalist. He's written for Complex, SLAM, Fox Deportes, SB Nation and Yardbarker.

Digital Strategy

Eddie understands how to build awareness through the digital lens. From influencer engagement to creative content, let Eddie help you grow.

Social Media

Eddie has worked on various campaigns for brands and publishers, helping create copy, curate content, establish voice and imaging.


Eddie has previous work experience in client consultation, data analytics, brand building and startup culture. Not sure where to start? Let's chat!


Get in touch with me


275 Park View Terrace Oakland CA 94610

Phone number