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About me

Let me introduce myself

A bit about me

"I am the straw that stirs the drink." -- Reggie Jackson

This is my portfolio page. Please look around and check out my work. Afterwards, I encourage you to reach out and connect for a conversation! (Hopefully over drinks!)



Personal info

Eduardo (Eddie) Maisonet, III

Lets connect!

Birthday: July 28
Phone number: 213.537.3873
Website: www.thesportsfanjournal.com
E-mail: ed@edthesportsfan.com


Know more about my past


  • 2014-future

    Fox Sports Digital @ Yardbarker Editorial Producer

    Editorial and digital strategist for FOX Sports interactive media team, focusing on Yardbarker's social media engagement, publisher relations and new media verticals.

  • 2010-2015

    SB Nation @ Senior Writer

    Contributed to the news desk and editorial direction for NBA and college football.

  • 2013-2014

    Google @ Operations Coordinator

    Led onboarding of small and medium-sized businesses onto Google My Business platform.

  • 2009-2011

    Nielsen @ Retail Consultant

    Served as a retail consultant and consumer market researcher with a focus on Kroger and Safeway.


  • 2016

    University of San Francisco San Francisco, CA

    Sport Management Masters Program

  • 2005

    Langston University Langston, OK

    Bachelors in Organization Management

  • 2010

    Media Bridges Cincinnati, OH

    Radio and Broadcasting Certification

Skills & Things about me

I Love Social
Social Reach
I Love Strategy
Clients & Counting
I Love Writing
9 Years
Writing Exp.


My latest projects



There are many words to sum up the finale of the first-round matchup between the Dallas Mavericks and the San Antonio Spurs. For the record, the Spurs deserve all the credit in the world. Tim Duncan continues to show why he’s a top-three power forward in basketball, Tony Parker continues to round back into form, and Ginobili is…well, I hate that guy, so whatever. However, I will give props to George Hill, old-ass Antonio McDyess, as well as all the respect in the world to The Great Gregg Popovich. With that said, there's no further desire to discuss the Spurs right now. Besides, this is about the nonsense and sheer disappointment that is this year's Dallas Mavericks basketball team.

Chester, Pennsylvania: The New Home of the Point Guard

Chester, Pennsylvania: The New Home of the Point Guard

Historically, New York City has been the breeding ground for point guard talent. Bob Cousy, Lenny Wilkens, Larry Brown, Tiny Archibald, Earl the Pearl, Mark Jackson, Kenny Anderson, Kenny Smith, Stephon Marbury, Rod Strickland –just some of the names who made it. There’s Rafer “Skip to My Lou” Alston, Jamaal Tinsley and Sebastian Telfair. Even those who didn’t make the league or have extended careers – God Shammgod, Khalid Reeves, Omar Cook, Ed Cota, Kenny Satterfield – were the stuff of legends … and still are.

But the days of NYC dominance aren’t as strong as they once were. And recently, a new contender has entered the fold: Chester, Pennsylvania. Chester is a southwestern suburb of Philadelphia, less than 20 miles from the City of Brotherly Love. With a population of less than 40,000, this Delaware County hotbed is a segregated city known for its notoriously rough neighborhoods on one side of the bridge and its more affluent side, home of Widener University, on the other. Development is underway, with a casino already in town and a soccer stadium under construction for the new Philadelphia MLS team, the Philadelphia Union.

Whatchu Say About My Mama?

Whatchu Say About My Mama?

Just when you think you’ve seen it all, and just when you think you’ve heard it all, someone comes around and does or says something that you simply cannot believe. It shames me to say this man’s name, because there was a time he was a member of my Dallas Cowboys, but thank God this clown is out of here, and now is the general manager of the Miami Dolphins. That man is none other than Jeff Ireland, and the stunt he pulled last month in a pre-draft interview with Dez Bryant is beyond anything that’s ever been uttered, at least publicly, around these parts.

Let Ed Diagnose Your NBA Team's First Round Chances (Part 2)

Let Ed Diagnose Your NBA Team's First Round Chances (Part 2)

If you missed yesterday's post, Part 1 of Ed's Diagnosis on your favorite team's playoff chances, then check it out to see if what I told you was correct.

Of course I was correct, I'm a freaking genius.

Milwaukee won at home, because Atlanta doesn't have any heart outside Phillips Arena, Orlando won because Jordan didn't suit up, and Phoenix won because Channing Frye became possessed like he was an illegitimate love child of Diana Taurasi and Shawn Kemp. (As soon as I typed that I died laughing) Now with that being said, the games on tap for tonight will be a bit more difficult. We've expected much more out of one team, and for another team their journey is truly just beginning.

Let Ed Diagnose Your Team's First Round Chances (Part 1)

Let Ed Diagnose Your Team's First Round Chances (Part 1)

Its Monday morning and I'm feeling good. Its about 6:15am right now and I'm up typing this post in good spirits. Why? I have no idea (ok, I'm still juiced in hearing that Season 3 of the Boondocks will be here very soon, but I digress...) but I do this for the people.

So, as I sit here and watch SportsCenter for the 23792375th time, I realized that your favorite NBA team's situation might not be as dire as it might seem. Ok, I'm lying...some of your team's are done. Speaking of done...

The Most Confusing First Round In NFL Draft History

The Most Confusing First Round In NFL Draft History

I told Kenny yesterday that I wasn't going to write about the draft for today. Why? Because I thought the draft was going to be ho-hum as always. Teams would be sensible about this and go out and improve their team like we knew they could. To quote Bomani Jones: "this is nothing more than an HR personnel meeting," which is true. You're basically watching people choose employees for their organization.

However, this particular first round of the draft seemed like people forgot to do interviews, read resumes, totally disregarded GPAs, and do thorough background checks. I'm literally convinced that either I know nothing about sports, or some folks are just out their mind. It's probably a combination of both. Here's what caught my attention on day one of the draft.

ETSF Exclusive with CJ Spiller

ETSF Exclusive with CJ Spiller

Recently, I had the honor of interviewing Clemson All-American running back, CJ Spiller. This was major for quite a few reasons. For starters, it’s no secret he was one of the best players in all of college football, and definitely a fan favorite of the Tiger Faithful in Death Valley. On top of that, he was responsible for the longest Shock the World journey I have participated in, to date: the 14 hour, 937-mile drive from Denton, Texas to Clemson, South Carolina to see TCU take on Clemson last September. He’s projected to be a first-round selection in tonight’s NFL Draft, and for everything he’s accomplished on the field, it’s more than deserved. On top of that, he earned his Bachelor’s Degree in Sociology, being the first in his family to do so.

Dwight Howard Will Make Your Life Easy...M-V-P

Dwight Howard Will Make Your Life Easy...M-V-P

**In part three of our "Race for Second Place" MVP Debate Series (you know, because we've already conceded this thang to LeBron), Eddie will make the case for Dwight Howard for the 2010 NBA MVP. On Monday, The Rev gave high praise to Steve Nash for MVP, and yesterday Kenny did the same for Dirk Nowitzki. Be sure to check them out! Now...on with the show.**

Its kind of fitting that I would have the opportunity to write about Dwight Howard after Rev and Kenny wrote about Steve Nash and Dirk Nowitzki. You know what the obvious difference is from Howard compared to Nash and Nowitzki?

Right...wait, what? No, I did not that. I mean they are both melanin-ly challenged, but that's not what I meant.

No, I mean that Howard is the two-time defensive player of the year. We can safely assume that Dirk and Steve have NEVER been the best defender on their own team. Defense wins championships, and I'd bet my money on #12's team quicker than anyone else in the league (okay, besides the Lakers & Cavs.)

Try to Check Dirk, and get Murked: #41 for MVP

Try to Check Dirk, and get Murked: #41 for MVP

Today is part two of our MVP Series. Remember, we're already conceding the award to The King, so this series of posts is in defense of three other players who have MVP credentials as well.

Yesterday, The Rev made a very convincing case for Steve Nash to be this year’s Most Valuable Player. He noted his impact on the Suns, his mark on the league in general, and how his personality has pretty much rubbed off on the rest of his team. See, what The Rev did was make a case for a player who, while very much appreciated, somehow went under the radar, due to people not expecting much from the Phoenix Suns this season. Today, I will make a case for one of Steve Nash’s former teammates; a man who has made an impact for his team over the years as well; a man who is a former MVP of the league as well. Today, the case is made for none other than Dirk Nowitzki.

Today's Obituaries: James Johnson (1987-2010)

Today's Obituaries: James Johnson (1987-2010)

James Johnson (1987-2010)

James Patrick Johnson, 23, passed away on Monday, April 19th, 2010. He was born on February 20th, 1987 in Cheyenne, Wyoming. He's most known for his collegiate years at Wake Forest University and was a rookie for the Chicago Bulls as of this season. The rookie of African-American & Samoan heritage was known for his grit and tenacity, willing to give his all on the court
However, for all of his past glory. One Akron Hammer from hell ended the young man's career.

In the first round of the Eastern Conference's NBA Playoffs, the Cleveland Cavaliers and the Chicago Bulls squared off in what was supposed to be the ultimate in "Shocking The World" as proclaimed by the nuisance known as Joakim Noah. The Cavs were heavily favored as they had the league's best record. In Game #2, the Bulls were hanging tough, already down 1-0. Coach Vinny Del Negro decided to put James Johnson in to guard LeBron James and no one could've realized the death sentence that had been put in front of Johnson's feet.

Third Time's a Charm: Nash for MVP

Third Time's a Charm: Nash for MVP

(In part one of the MVP Series, The Rev will campaign for Steve Nash. Tomorrow and Wednesday, Kenny and Ed will make cases for their candidates).

So yesterday Kenny gave me a call to ask me if I'd be interested in being a part of the Ed the Sports Fan NBA MVP series with Kenny, Ed and I each promoting a candidate, just like last year. Of course I said yes, but here’s the catch – no LeBron. Everyone knows King James will wear the MVP crown for the second straight season. That’s a given. Going over why is just pointless. If you watch the NBA at all, you know exactly why. So to make this compelling, we each had to endorse another candidate.

Respect The Game, Youngblood; True Old School is in the House

Respect The Game, Youngblood; True Old School is in the House

As we matriculate our way through this thang we call "40 Games in 40 Nights," sometimes you've got to pay your respect to your elders.

Sure, we've waxed poetic on the greatness of LeBron James, the defensive dominance of Dwight Howard, and the uprising of Kevin Durant, but when you start looking at some of the key faces in the 2010 NBA Playoffs you will realize that there are some definite greybeards in attendance. It reminds me of certain times when I sit in a lengthy frat ('06) meeting and an intense debate will begin, there are those who always have something to say, and those who sit back and just listen with deaf ears.

However, whenever "True Old School" stands up and has something to say, you listen. No matter how long-winded, deranged, and senile the man might be, there is some truth in what he is saying, so open up your eyes & ears and learn something youngblood. Take notes, you might not get this thing called "The Game" from anyone better.

Deron Williams is STILL the best point guard in the NBA

Deron Williams is STILL the best point guard in the NBA

Last year, I ran a post on the site, stating my belief that Deron Williams is the best point guard in the NBA. For people who discuss basketball with me, they know I’ve been screaming this for the past three seasons, but last year was the first time a post was written with this statement in mind. At the time, the bandwagon was small in number, due to the fact that people believed that the best PG in basketball title belonged to Christopher Paul (which I wholeheartedly understand). However, more people have jumped on the Deron Williams Bandwagon, but not because they are total believers, which, at this rate, is about as realistic as it'll get, all things considered.

No Crossover: The Trial of Allen Iverson

No Crossover: The Trial of Allen Iverson

**Today on ETSF, we bring back our special contributor Phillip Barnett, a lead contributor at Forum Blue & Gold, an ESPN Affiliate of the TrueHoop Network, as well as the co-creator of Momma There Goes That Man, along with Dave Gold. Phil gives us a review of the recent 30 for 30 documentary "No Crossover: The Trial of Allen Iverson.**

“Is he an icon who stayed true to himself or a thug in basketball shorts?”

In No Crossover: The Trial of Allen Iverson, Steve James spends roughly 90 minutes analyzing this question through past footage and interviews of the Hampton, Virginia trial following a bowling alley brawl.

James’ film serves as a conjectural shovel in which he used to dig deep into the story about that brawl, turning just another intriguing story about one of the most transcendent athletes of my time into a microcosm of the man’s illustrious career. What most of us knew about Iverson was his never-back-down mentality. We knew he was a warrior who would die for his teammates and worked his ass off every single minute his Reeboks graced the hardwood, but what we didn’t know was the series of events that made him that way.

Ladies and Gentlemen, The New York Jets....

Ladies and Gentlemen, The New York Jets....

Rex Ryan might be a certified loon and genius simultaneously, however if Ryan can somehow manifest a way to make this trade between the Jets and the Steelers, in bringing former Super Bowl MVP Santonio Holmes to the Gang Green...

The NFL, you've been put on notice.

You don't amass this much talent on one squad and not truly believe that a team isn't ready to ascend on a run for the ages. Think about it. They already had a strong runningback duo in Shonn Greene & Leon Washington, what do they do? Add LaDainian. They already had a strong cornerback group, what do they do? Add Antonio Cromartie. Now, they had an emerging wide receiver core in Jericho Cotchery and Braylon Edwards, what do they do?

They go an acquire a former Super Bowl MVP, a receiver who's stats have gradually improved in each of his first four seasons in the league, and emerged as a legitimate top-15 wideout in the game. Santonio Holmes gives the Jets arguably one of the top 3 wide receiver triple threats in the game.

Down Goes Frazier: Texas Stadium

Down Goes Frazier: Texas Stadium

This is, without a doubt, the most nostalgic “Down Goes Frazier” reference I’ve ever made at ETSF. Yesterday morning, around 7:08 A.M., the place Dallas Cowboys fans call home, the great Texas Stadium, came tumbling down. Unfortunately, I was unable to attend the proceedings in person, since I am out of town, but thanks to Dallas Morning News, I was able to view the event, along with over 2,000 attendees, via UStream.

Tips to Survive Baseball Season

Tips to Survive Baseball Season

From the brothers who brought you such classics as Five Tips to Help Women Survive Football Season, Ed the Ladies Man - Dating Tips, and Ken the Chivalry Man, here's another installment, which is meant for your pure entertainment, as well as to survive the next six months of your sports lives.

It’s only been a week, and I’m ready for baseball to be over with. Alright, maybe that’s a little harsh, but I can do without endless episodes of Baseball Tonight, extended baseball highlights, as well as seeing the Yankees and Red Sox play against each other 18 times this season. 162 games are way too many, and for some reason, even a knowledgeable fan, such as me, feels every bit of those 162. Simply put, I can't wait for the crap to be over with, or at the least, until August, when teams start vying for playoff spots.

Don Nelson's New Record For Most Wins Sucks

Don Nelson's New Record For Most Wins Sucks

Last night, Don Nelson finally achieved his never-ending journey to become the winningest coach in NBA history, with his 1,333rd win. In 31 seasons on the bench, Nelson is 1,333-1,061, in a career that has made stops in Milwaukee, Golden State (twice), New York, and Dallas. He won five titles as a player, has been named coach of the year three times, but has never made an NBA Finals as a coach.

Let me repeat that last point for you..."has never made an NBA Finals as a coach."

So why are we celebrating the lifetime achievement award to Nellie, where frankly I believe his hard-headedness and total disregard to the defensive side of the ball has placed this man on the top of some prestigious list that we're supposed to celebrate? It's not happening.

Maya Moore was the Best Player in Either Final Four

Maya Moore was the Best Player in Either Final Four

There’s no shame in the headline that you’re reading for this post. After what I’ve seen from every team in the Final Four, the best player on the court has easily been Maya Moore, and yes that includes the players in Indianapolis as well. If we want to call good basketball a game that is poorly officiated, filled with missed opportunities, and when the WINNING TEAM goes over 12 minutes without a field goal, then go right ahead (Butler-Michigan State on Saturday night). If we wanna call good basketball a game where one team thoroughly dominates the other, a game when the outcome was never in doubt, then that’s fine as well (West Virginia-Duke on Saturday night). However, the same should be said when you see a game that is officiated well, full of tremendous defense, epic performances, and one when the best freshman in college basketball is given quality basketball education before our very eyes.

This is Why March Madness is King

This is Why March Madness is King

There’s a reason why this game brings the greatest joy and the biggest heartbreak. Last night’s game was the definition of both, and it was right there for everyone to witness. For anyone who’s ever played the game, and had it come down to the wire, they know the feeling on being on the winning end and the short end of the stick.

The Resurrection Of The Mac...

The Resurrection Of The Mac...

I've been pondering the words to put together for what happened around 7:00 p.m. Eastern Time on Resurrection Day. The day that Donovan McNabb was traded to the Washington Redskins for basically a 3-piece and a biscuit from Rudy's. (Ok, the #37 pick in the draft and a 2011 3rd or 4th round pick) Supposedly, the Eagles' brass was nice enough to not trade him to the equivalent of NFL Siberia of Oakland and Buffalo.


However, to trade a man (which I sincerely thought would never happen) who probably deserves a statue outside of the Linc (yet this should never happen as I could imagine half of Eagles fans would PLAN to take a piss on it) and is the greatest QB in franchise history, its appalling to see someone being traded to their mortal enemy. For Donovan though...I'm just glad this day is here.

We'll See You On Monday Night...

We'll See You On Monday Night...

Tomorrow night will be the beginning of the end of the 2009-2010 college basketball season. It's really a sad time in any sports fan's life to see a season come to an end. There's no way in life we could've ever predicted where we would be at today in this tournament. It is guaranteed that a #5 seed will be in that national title game, and we will definitely have a rabid fan base represented in that title game. (either the elitist Cameron Crazies, or the vile miscreants from West Virginia)

So at this time, I'm going to attempt to predict who we will be seeing play on Monday night...why? I have no clue, doesn't make any sense to predict the unpredictable, but its fun to do anyway so here goes nothing...

The Most Anticipated Final Four Game is in San Antonio

The Most Anticipated Final Four Game is in San Antonio

March Madness has been proclaimed as the greatest time of the year by me for years now. It’s no secret the first two days should be a national holiday, simply due to the fascination that people have with the tournament, whether they follow the game regularly or not. Pretty much everyone you know fills out a bracket, work productivity goes down, and CBS Sportsline becomes the number one website to go to, on the third Thursday and Friday of March. Anyway, with the Final Four taking place this weekend, it serves as the culmination of the most exciting three weeks that college basketball has to offer. Folks are plenty excited to see the men’s matchups, but the most anticipated and high-profile matchup is gonna be down I-35, in San Antonio, during the Women’s Final Four, when the Baylor Bears take on the Connecticut Huskies.


What can I do


Eddie is an experienced media professional, with past work as an on-screen talent, radio personality, podcast host and public speaker.


Eddie has nine years of experience, from his work with SLAM, SB Nation and Fox Sports and creating his own media company, The Sports Fan Journal.


Eddie is part blogger, columnist and journalist. He's written for Complex, SLAM, Fox Deportes, SB Nation and Yardbarker.

Digital Strategy

Eddie understands how to build awareness through the digital lens. From influencer engagement to creative content, let Eddie help you grow.

Social Media

Eddie has worked on various campaigns for brands and publishers, helping create copy, curate content, establish voice and imaging.


Eddie has previous work experience in client consultation, data analytics, brand building and startup culture. Not sure where to start? Let's chat!


Get in touch with me


275 Park View Terrace Oakland CA 94610

Phone number