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About me

Let me introduce myself

A bit about me

"I am the straw that stirs the drink." -- Reggie Jackson

This is my portfolio page. Please look around and check out my work. Afterwards, I encourage you to reach out and connect for a conversation! (Hopefully over drinks!)



Personal info

Eduardo (Eddie) Maisonet, III

Lets connect!

Birthday: July 28
Phone number: 213.537.3873
Website: www.thesportsfanjournal.com
E-mail: ed@edthesportsfan.com


Know more about my past


  • 2014-future

    Fox Sports Digital @ Yardbarker Editorial Producer

    Editorial and digital strategist for FOX Sports interactive media team, focusing on Yardbarker's social media engagement, publisher relations and new media verticals.

  • 2010-2015

    SB Nation @ Senior Writer

    Contributed to the news desk and editorial direction for NBA and college football.

  • 2013-2014

    Google @ Operations Coordinator

    Led onboarding of small and medium-sized businesses onto Google My Business platform.

  • 2009-2011

    Nielsen @ Retail Consultant

    Served as a retail consultant and consumer market researcher with a focus on Kroger and Safeway.


  • 2016

    University of San Francisco San Francisco, CA

    Sport Management Masters Program

  • 2005

    Langston University Langston, OK

    Bachelors in Organization Management

  • 2010

    Media Bridges Cincinnati, OH

    Radio and Broadcasting Certification

Skills & Things about me

I Love Social
Social Reach
I Love Strategy
Clients & Counting
I Love Writing
9 Years
Writing Exp.


My latest projects

There's no such thing as Friendship in Competition

There's no such thing as Friendship in Competition

The thing about the old days…they the old days. – Slim Charles

Those are the words that were uttered by The Tall Philosopher Slim Charles from one of the greatest shows that’s ever been made, The Wire. His one quote can be used to describe just about anything we talk about, as we get up in age. I mean, think about it. Folks tend to favor the music they grew up on, the food, the times, just about anything that was a part of their childhood, or their years coming into adulthood. It’s like once we get old, everything current sucks, and we just long for the old times.

Let's face it; those times are never coming back. The best thing for us to do is charge it to the game…or get old-school radio and listen to music when it was actually good. Sorry; as you can see, there’s still some of Willie McCullough’s (old-school player from UPS) gripes in my ear about how our generation isn’t worth a damn.

Well, this is fairly evident in sports. Just take a look at a football game on Sunday or an NBA game on pretty much any night. Watch an NFL game and see somebody get tackled, and what’s the first thing that happens? The dude who tackles an offensive player sticks his hand out to help a player up. The player gives him a tap on the head, a pat on the back, or even takes his mouthpiece out to chop it up about what club they’re going to afterwards, where they can find some good catfish, a steak, some chicken, or any other nonsense that shouldn’t matter when you’re out there playing.

Giving thanks to a great Turkey Day Weekend

Giving thanks to a great Turkey Day Weekend

Your boy got fat this weekend. For four consecutive days I got full on a great sports weekend...oh yeah, I got fat eating up on that bird too, but I figured you already knew that.

From heartbreak city, to the exchange of haymakers, to folks losing their jobs, to flat out jubilation, to understanding the fact that some folks just shouldn't be messed with Cortland Finnegan, I once again got to experience sports as the ultimate reality television show. Let's reflect on the four-day weekend that was...

For Oklahoma State and Oklahoma, The Tables Have Officially Been Turned in Bedlam

For Oklahoma State and Oklahoma, The Tables Have Officially Been Turned in Bedlam

Ever since the Oklahoma Sooners became relevant again back in 1999, we've always seen the same story when it came to Bedlam. Can the Oklahoma State Cowboys derail the hopes and dreams of OU as they try and take flight towards another Big 12 championship and quite possibly a national championship? Now don't get it twisted, Oklahoma State has come to play in this rivalry game and back in 2002 and 2003 Rashaun Woods and the Pokes single-handedly ruined Oklahoma's chances in going back to a national title game. However, that was 8 years ago...

...and the Oklahoma State Cowboys are the favored team, the higher ranked team, and now has the chance to go play for the Big 12 title in the NEW Cowboys Stadium in Arlington, Texas.

Its Bedlam, the unexpected should always be...expected.

Forget Black Friday. It's all about The Iron Bowl

Forget Black Friday. It's all about The Iron Bowl

Black Friday is a day that people look forward to well in advance. You’ll hear people talk about it like it’s their birthday and Christmas put together. They talk about how they plan on camping out at Best Buy, Wal-Mart, or any other spot that’s selling TVs, computers, DVD players, or anything else that folks can’t wait to put their hands on. For them, Black Friday is where it’s at, and if I was into that kind of thing, then I’d be right there with them.

It’s not to say I won’t be camping out on Black Friday this year. Oh yes, anticipation will be at great levels on Thursday night, leading into Friday morning, but it won’t be in the name of a Hoshitoshi, a Kindle, or any other gadget that’s going to be on sale. Besides, the Hoshitoshi I have works just fine, I like reading books the old-fashioned way and not through some lil' piece of computer or whatever a Kindle is, and all my other electronics around the house work just fine. The reason I’ll be awaiting Black Friday is because it also marks none other than The Iron Bowl. For Auburn and Alabama, it couldn’t be any more strange and ironic.

For USC and Notre Dame, Please Save Yourselves

For USC and Notre Dame, Please Save Yourselves

There isn't a more ballyhooed contest in all of college football bigger than the University of Southern California versus the University of Notre Dame. This intersectional game that started back in 1926 has featured more national championship teams, Heisman trophy winners, All-Americans, and future NFL hall-of-famers than any other collegiate match-up. I mean goodness gracious...they play for a Gaelic War Club! How many times do you get to compete for a War Club?

My point is this, for a rivalry that has been as evenly matched (Notre Dame is up in the series 42-34), decided so much in the national landscape, and had more players worth a damn than any other rivalry game in history, these two programs are on the brink of disaster. One team is on probation for their Presidential Shenanigans (Reggie Bush), hiring brash young coaches who can't keep a job (Lane Kiffin) and a player who likes to ride in golf carts that are owned by agents (Dillon Baxter). The other team had a kid unnecessarily pass away, had a player allegedly rape a young girl, and oh yeah...they aren't winning football games. (5-5)

Can someone please call Lou Holtz and Pete Carroll, get them on the line ASAP...

Today's Obituaries - Timofey Mozgov (1986-2010)

Today's Obituaries - Timofey Mozgov (1986-2010)

Timofey "Tim" Pavlovich Mozgov, 24, passed away on November 21st, 2010. He was born on July 16th, 1986 in St. Petersburg, Russia.

Tim was widely considered a diamond in the rough prospect by the New York Knicks as they signed him to a 3-year/$10 million dollar contract back on July 10th. He is survived by his teammates in the frontcourt: Amar'e Stoudemire (who by the way, refused to be a pall bearer...reasons unknown), Danilo Gallinari (who also refused to be a pall bearer due to whiplash and lacerations...), Ronny Turiaf, Wilson Chandler, Anthony Randolph, and Eddy Curry (who refused pall bearer responsibilities as well because he had a buffet dinner date) and head coach Mike D'Antoni, who put his foreign-born center at risk to the bloodshed.

A special foundation has been created in Tim's name, called the "Don't be the next foreign 7-footer drafted by the Knicks to have someone's groin muscle come way to close to your face" foundation, it seems that one Frederic Weis and DJ Mbenga have already made sizable donations for various reasons. This foundation was created in lieu of the Shang Tsung-ing calamity that took place Saturday night at the Staples Center in Los Angeles.

It's Florida v. Florida State Time

It's Florida v. Florida State Time

When you look at the definition of the word rivalry in the dictionary, this is what follows:

a competition for the same objective or superiority in the same field.

Sure, you could look at Florida/Florida State as two teams going for the same objective or superiority, but in recent years, the Gators have thoroughly dominated the 'Noles.

Shoot, it was just two years ago when I tricked myself into believing that Florida State held the key to my dream of a National Championship Game between OU and Texas in 2008. As a matter of fact, it was a damn good scenario that almost worked out, except Florida blasted Florida State, but it's not like I'm bitter or anything...

Anyways, seeing as how that whole plan went to hell, we're back to the here and now, and the question remains simple: after six seasons of coming up short, can Florida State finally conquer Florida?

I miss the good ole days of Ohio State vs. Michigan

I miss the good ole days of Ohio State vs. Michigan

Its Rivalry Week this week on Ed The Sports Fan, as the college football gods (okay, the schedule makers) have put together a smorgasbord of football games for us to enjoy as we stuff our faces with turkey, dressing, stuffing, cranberry sauce, greens, rolls, sweet potatoes and the greatest side dish of all-time...macaroni and cheese! Okay, I just made myself hungry as all get out.

With that being said, I'm going to kick off rivalry week with the quintessential rivalry of all rivalries. Ohio State vs. Michigan...or for you elitists, Michigan vs. Ohio State. This rivalry has been live before I was a twinkle in my mama's eye. However, there's only one part of my life that really stands out when it comes to this rivalry, so let's take a step back in time...

...to 1995.

I don't hate Duke anymore...

I don't hate Duke anymore...

Blasphemy. Nonsense. Hogwash.

For anyone who knows me, there are certain things that have been come to be expected, and hating Duke is one of them. Ever since they got sprayed by UNLV in the National Title Game in 1990 to the time they upset the UNLV Runnin’ Rebels in the Final Four the next season, I've had a unwavering, unrivaled, and enthusiastic hatred for the Duke Blue Devils. Honestly, it's really, really bad. Pretty much from 1990 to this year, there wasn’t a program I hated more than them, and that goes for college as well as the pros. I've never wanted to see them succeed on the court. Never, ever, ever. However, something happened last March that truly forced me to look in the mirror and wonder if I could hate this team anymore.

Michael Vick for NFL MVP: A Grassroots Production

Michael Vick for NFL MVP: A Grassroots Production

It’s been the worst-kept secret in football all season.

The man, who didn’t have a TD-INT ratio because he had yet to throw an interception, was leading his team into FedEx Field to take on the Washington Redskins.

The man who had the highest passer rating in the NFL, a stat that I still don’t know what it really means, was opposite the man who helped save his career, by getting him to Philadelphia. The same man who saved his career was just rewarded a five-year, $78 million extension by the Washington Redskins. With all that said, how could the worst-kept secret in football continue to be the worst-kept secret?

It couldn’t. Michael Vick did exactly what I said he would do last year, when the Eagles signed him to a contract, fresh out of Shawshank. At the time, some of my closest friends thought I was out of my damn mind, and at the time, it did seem ridiculous, but I honestly felt Michael Vick was still an athletic monster and that he would re-revolutionize the quarterback position in the NFL.

For one night, Wrasslin' was fun again

For one night, Wrasslin' was fun again

You would think that The Michael Vick show would be the first thing that would come from my laptop from this past Monday. Don’t get it twisted; a story about Vick being the NFL MVP will come from me soon, and even though we’ve had Vick Overkill on our site lately, I hope everyone who comes to this site understands why that’s the case.

Anyway, on Monday night, something else transpired that made me feel like a kid again. While getting ready for Monday Night Football, something told me to change my channel to USA, in the hopes that RAW would give me SOMETHING to look at. However, I was completely unprepared for what I saw.

First, it was the RAW background at the entrance that confused me. I hadn’t seen that background since the old days of Monday Night Raw. Then, I saw the WWF logo on the bottom-left side and it really threw me for a loop. I had no idea what the hell was going on, but when I saw the ring mats and the turnbuckles were the ones from the old days, I finally sent a tweet to my boy Keith Tolbert and asked him what the hell as going on. He proceeded to tell me it was old-school night, and for the next three hours, I was in paradise.

The $78 Million Dollar Man, Donovan McNabb

The $78 Million Dollar Man, Donovan McNabb

The Washington Redskins and Donovan Jamal McNabb have agreed to a five-year, $78 million extension with $40 million guaranteed. McNabb's contract could be worth $88 million if incentives in the contract are reached.

I have never been more baffled in my entire live since being a Stan of McNabb.

Granted, the contract that McNabb received is deserved. For everything that McNabb has achieved, you know that contracts are always about what you WILL do, not what you've done in the past. That being said, McNabb without a shadow of a doubt has given the Redskins the best chance to win in the last 10 years.

Yet, what in the hell happened in the last two weeks that caused the Washington Redskins organization to give this man that the head coach of your team disrespected to the high heavens $78 million dollars?

Let me introduce you to my friend, Karma...

Let me introduce you to my friend, Karma...

Friends, let me introduce you all to a man you might know very well. His name is Steve Spurrier, aka "The Ol' Ball Coach." During his time in Gainesville, Spurrier was consistently under fire for "running up the score." Spurrier's focus was on two things: one, the backups are just that: backups. Therefore, they rarely play, and when they do play, Spurrier wanted them to run the offense as they normally would. Two, Spurrier could personally give a left nut about running up the score on another team and lived by the philosophy, "if they do not want us to keep scoring then they should stop us from doing so."

Fair enough. There's a fine line between coaching with attitude, playing with sportsmanship, and just being ridiculous. Allowing your backups to run plays is not necessarily running up the score. Going for two when there is no reason to is...throwing 70-yard bombs when you're up 50 points is...and throwing hate on a team who's star player decided not to attend your school is also an infraction definitely is.

So let me introduce you to another friend. Her name is Karma...or by her full name, Karma Kills.

What if "The Program" was remade with today's NFL players...

What if "The Program" was remade with today's NFL players...

It saddens me to know that there are some young men in this world who have no recollection of what "The Program" is all about. Arguably one of the most factual, fascinating, frightening, and funniest football flicks (if you're counting that's six...alliteration is cool) that has ever been produced. The Program is great for a myriad of reasons, first of the name of the team is "ESU" yet they look just like "FSU" which is hilarious. Second, they focus on all of the real problems that we would see with college football players: drugs, women, and tomfoolery. Third, I'll be damned if there weren't crazy white boys out here in these streets actually trying to lay down in the middle of the street with cars driving by them to re-create a scene in the movie. This scene is so diabolical that you literally cannot find it anywhere online. Do you know how hard that is?

Anyway, there are players in the NFL that when I see them on the field they remind me of the great players from the ESU Timberwolves from The Program aka one of the greatest football movies of all-times. (Yes, with an "s" at the end.)

The Western Conference is a Joke

The Western Conference is a Joke

One of the biggest misconceptions and outright falsehoods out there is that the Western Conference is superior to the Eastern Conference in the NBA. For the past three years, it’s been a fight that I’ve had to take on with little reinforcement, due to the fact that records don’t lie, or that the West is more competitive, and more jargon that looks true on the surface and to the butt-naked eye. However, when you see the same team not only represents their conference in the Finals three years in a row, but they also face virtually zero real opposition on the way there, why should I be blown away by them?

Why are all of you so mad at Chad Ochocinco?

Why are all of you so mad at Chad Ochocinco?

"What you see on TV...is not me. That is nothing but entertainment." - Chad Ochocinco

I was always impressed with the greatness that is Chad Johnson. From making lists of defensive backs he was going to murk on Sundays, from the golds in his mouth, to the mohawk cut, to the gold shoes, to the endzone dances...the man was always able to go out there on that football field and back it up. Arguably one of the 2-3 best route runners of this generation, the evolution of Chad Johnson to Chad Ochocinco has been an interesting sight to see.

However, the public sentiment here locally and around the country is now starting to say that Chad needs to just "shut up and play football," that the man isn't focused anymore on playing football, he doesn't care about winning, and he only cares about being on television and keeping his name in lights.

Yeah okay...and if you believe that, then you haven't been paying attention to The Ocho.

The Alienation of the African American Quarterback

The Alienation of the African American Quarterback

Imagine yourself on a Friday night in the fall. You’ve been eagerly anticipating night to arrive, so you can get up with your boys, or maybe take the family, or hell, even just take yourself to a high school stadium, so you can indulge in some high school football. The sights, the sounds, the whole thing is so authentic that you’re willing to put up with the kids in the next section of bleachers doing everything but watching the game. You tolerate the mosquitoes and bugs whirling all over the place and it’s all because you heard about the teams who were going to take the field. You just had to be there.

You see one in particular. The kid is so young, so full of ability, and has total command of the game at the quarterback position. The opposing defense is terrified of him. His head coach realizes what he has, and knows he can ride his quarterback all the way to the postseason and beyond. Shoot, you as a fan realize it, and begin to make preparations to not only see him again during the season, but you know you’ll also follow the team, and others of a similar make-up, through the postseason, because you want to see the best players on the biggest stage.

Fast-forward one year later, and you ask about the quarterback that you saw last year, the year before, and, sometimes, even the year before; a two-to-three-year starter at quarterback, and someone tells you he’s playing wide receiver, or defensive back, or safety, or whatever in college…but the one position you don’t hear is quarterback.

The Michael Vick Experience is now in HD

The Michael Vick Experience is now in HD

This might be a blasphemous statement, Kenny might accuse me of crowning a man too soon, and I might end up regretting this statement in one week's time. Oh well. Michael Vick aka "The Dog Rehabilitator" might...MIGHT...end up being the best quarterback in the NFL this season.

Yes, I realize that including not one but two "might's" in this article does not necessarily put myself on a limb. However, there hasn't been a more impressive player in the NFL this season than Vick. There hasn't been a player in the NFL who has been more important to their team then Vick. Moreover, there hasn't been a player who brought more juice and made a game worth a damn more than #7...

...and the man has only played in 5 1/2 games.

The REAL First Half NFL Awards of 2010

The REAL First Half NFL Awards of 2010

Its hard to believe that we are already at the halfway point of this tumultuous 2010 NFL season. There's been chaos (Favre), anarchy (Moss release), tomfoolery (McNabb benching), and chicanery (suspensions and fines for hits), and the weather hasn't turned frigid yet. Somehow the Jets have become almost a non-story, the Cowboys and Vikings have become afterthoughts, and the Chiefs, Bucs, Seahawks, and Rams are all surprisingly in playoff contention. This has been as a wacky a first half of the season as I can remember.

With that being said, we brought together a collection of heavy hitters to vote on who the best of the best truly were. Big thanks to the contributors of this piece: Joe Simmons, Kenny Masenda, Richard Boadu, The Rev. Paul Revere, The NFL Chick, Philip Barnett, Dragonfly Jonez, Claude Clayborne, and yours truly Eddie Maisonet, III. Enjoy the REAL first half awards of 2010, I'm sure you'll disagree with us too.

600: A Reflection

600: A Reflection

On February 21, 2008, ETSF was born. At the time, we didn’t know what was going to happen. As a matter of fact, it was merely a place for Ed to come through and rant about what was going on in the world of sports, from his point of view. Little did the man from The Great State of Oklahoma know what was in store.

In the early days, Ed did an interview with Urb Events, where he gave his thoughts on many things that contribute to his sports experience. At the time, one of his goals was to have a bi-weekly podcast. Now, we have a podcast every single Wednesday (amazing, aint it?). If you asked him then if ETSF would reach 600 posts, he may have said so. However, it’s one thing to say it, and another thing to see it happen, especially with the journey the site has taken.

For Donovan McNabb, being classy doesn't always pay off

For Donovan McNabb, being classy doesn't always pay off

This article is going to be brief, but I need to get this off my chest.

I first became enamored to the greatness that is Donovan Jamal McNabb back in 1996. As an impressionable 13-year old whippersnapper, I remember watching this dude make plays for Syracuse that I hadn't seen since the days of the great Randall Cunningham. When they interviewed #5, he was always "Yes Sir" and "No Sir", just like my family raised me to be growing up in a military family environment. Ever since '96, from the booing at the '99 NFL Draft, to the feud that was McNabb vs. T.O., to the festering cries of hate from Eagles fans, to "The Trade", and finally to the substitution of REX FRIGGIN GROSSMAN for McNabb in the final 2 minutes of a football game against the Detroit Lions...the man has always been a stand-up guy, a man of character, and most importantly a man who is the definition of being a class-act.

Well let me tell you all something right now, for Donovan McNabb...being classy isn't always the right thing to be.

Ladies and Gentlemen, your 2010 Texas Longhorns

Ladies and Gentlemen, your 2010 Texas Longhorns

Every college football program has a time when they experience some sort of a fall from grace. Their fan base is prepared for it, the coaches know it will be a long year, and even the players know the upcoming season will be an uphill climb; one that is certainly a far cry from what they are accustomed to, given the circumstances.

This is a known fact, so this post is not written due to these factors being known. This post is being written, because the way this team has fallen from grace has brought me more joy, laughter, and sheer enjoyment than any fall from grace I have ever seen in my life. It’s not so much the players and the coaches as it is their fan base; a fan base that’s as spoiled, obnoxious, and delusional as any program in college football. That team is none other than The Whiny Orange (shout-out to Randy Galloway for coining “Whiny Orange”), the University of Texas Longhorns.

The Law of Diminishing Returns and NFL Head Coaches

The Law of Diminishing Returns and NFL Head Coaches

The Law of Diminishing Returns refers to how the marginal production of a factor of production starts to progressively decrease as the factor is increased, in contrast to the increase that would otherwise be normally expected. For example...

If Nike decided to name me president of their company for one day, its a safe bet that I couldn't go in there and mess anything up. However, let Nike make me the president for real. I could probably go in there and keep things running for a decent period of time, still not messing anything up. Over the course of time, maybe over a 2-3 year period however...man, I'd have Nike making me custom Langston University Air Force One's, giving money to the UNCF, and making decisions on a whim because I'm the president. Nike's stock would start to tumble, and total anarchy and chaos would ensue.

Why? Because I'm not ready to be president of Nike. I don't have the experience to do it. (Give me 5-10 years though Mr. Phil Knight, I'll be ready then. Wink.) There are many head coaches in the NFL where this same philosophy applies, and its time for these coaches, general managers, and owners to be called for their wrongdoings.


What can I do


Eddie is an experienced media professional, with past work as an on-screen talent, radio personality, podcast host and public speaker.


Eddie has nine years of experience, from his work with SLAM, SB Nation and Fox Sports and creating his own media company, The Sports Fan Journal.


Eddie is part blogger, columnist and journalist. He's written for Complex, SLAM, Fox Deportes, SB Nation and Yardbarker.

Digital Strategy

Eddie understands how to build awareness through the digital lens. From influencer engagement to creative content, let Eddie help you grow.

Social Media

Eddie has worked on various campaigns for brands and publishers, helping create copy, curate content, establish voice and imaging.


Eddie has previous work experience in client consultation, data analytics, brand building and startup culture. Not sure where to start? Let's chat!


Get in touch with me


275 Park View Terrace Oakland CA 94610

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