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About me

Let me introduce myself

A bit about me

"I am the straw that stirs the drink." -- Reggie Jackson

This is my portfolio page. Please look around and check out my work. Afterwards, I encourage you to reach out and connect for a conversation! (Hopefully over drinks!)



Personal info

Eduardo (Eddie) Maisonet, III

Lets connect!

Birthday: July 28
Phone number: 213.537.3873
Website: www.thesportsfanjournal.com
E-mail: ed@edthesportsfan.com


Know more about my past


  • 2014-future

    Fox Sports Digital @ Yardbarker Editorial Producer

    Editorial and digital strategist for FOX Sports interactive media team, focusing on Yardbarker's social media engagement, publisher relations and new media verticals.

  • 2010-2015

    SB Nation @ Senior Writer

    Contributed to the news desk and editorial direction for NBA and college football.

  • 2013-2014

    Google @ Operations Coordinator

    Led onboarding of small and medium-sized businesses onto Google My Business platform.

  • 2009-2011

    Nielsen @ Retail Consultant

    Served as a retail consultant and consumer market researcher with a focus on Kroger and Safeway.


  • 2016

    University of San Francisco San Francisco, CA

    Sport Management Masters Program

  • 2005

    Langston University Langston, OK

    Bachelors in Organization Management

  • 2010

    Media Bridges Cincinnati, OH

    Radio and Broadcasting Certification

Skills & Things about me

I Love Social
Social Reach
I Love Strategy
Clients & Counting
I Love Writing
9 Years
Writing Exp.


My latest projects

Shock the World Chronicles: We do it big in the 'Nati

Shock the World Chronicles: We do it big in the 'Nati

Sometimes, a picture is worth a thousand words.

I don't think a thousand words could do this photo justice.

What happened this weekend was the result of three years of hard work, dedication, and the good fortune of having great friends, folks who care about you, and being in the right place at the right time.

I'll get to the photo of Oscar Robertson in just a moment.

As you all know, the Shock The World Tour has become a staple here at ETSF, and by know most of you know what it means to us as fans. It's the simple process of touching down somewhere new and witnessing a live sporting event with your own eyes. Part of the glory in "Shocking the World" is the process that goes along with it: the travel, being unfamiliar in a new city, and the experience that goes along with it. So when the great Kenny Masenda touched down in the 'Nati on Friday, we already knew that the tomfoolery, the chicanery, the hi-jinks, the shenanigans, the monkey-businesses, and utter debauchery was about to go down.

F**k school: NBA trade deadline edition

F**k school: NBA trade deadline edition

First off, I feel obligated to explain the title of today’s post (well, the first two words). On Twitter, we use all sorts of terminology to describe things that only folks who are Twitter will understand. Therefore, someone who is on Twitter, and follows the folks that Ed and I follow, will see the title and know exactly what it means, but those who are not on Twitter will not.

Anyway, the expression “f**k school” is our way of saying “forget it, I quit, no mas, throw in the towel.” We’re not literally saying the words in the sense of school; it’s simply our way of saying “this is too much.”

With that said, the trade deadline got so out of hand this year that it not only does lends more credence to the idea that was pitched on here last year of the NBA trade deadline needing to be a national holiday, it literally left me scratching my head and searching for clues, when in actuality, I have no idea what the hell is going on anymore.

When your favorite player gets traded...

When your favorite player gets traded...

There's nothing worse that can happen to a fan than when that fan's favorite player...gets traded to a bad team.

I remember back in the late 90’s, before the Thunder emerged on the scene, when my favorite team was the Seattle SuperSonics. (I always said that when my hometown team received a pro team, my allegiances would switch) During that time the Sonics were the fast-breaking, high-flying, wheeling and dealing squad of the 90’s. In my childhood, The reasons why I loved the Sonics were because my family was from there, I thought the uniforms were dope, and one of my two favorite players (one being Reggie Miller) was the main attraction...

...that man, was Shawn Kemp.

'Melo: the ETSF townhall meeting

'Melo: the ETSF townhall meeting

*walks up to the mic, checks sound, and begins speaking*

Come one, come all, yet again.

As a fan of basketball, the history of basketball, and a fan of roundball nostalgia, this is a move I absolutely love. To take it a step further, as a rational and criticially-thinking fan, I truly believe the Knicks made the right decision.

However, that is the extent of my analysis. For one, I don’t wanna be a killjoy for the Knicks fans today, and two, there are enough folks out here who are providing expert analysis. Today is not about that.

The only other townhall post we ever had was last year for Kobe Bryant. Today’s subject will be Carmelo Anthony. As we did with Kobe, all insight, opinions, and thoughts are welcome. Whether you’re a Knicks fan, a ‘Melo fan, or just a basketball fan in general. Today is about us. This is a story that will be told by fans of the game.

*drops mic*

Be easy.

East 111, West 110 (The 2001 All-Star Game was the greatest there ever was)

East 111, West 110 (The 2001 All-Star Game was the greatest there ever was)

What we saw in last night's NBA All-Star game in Los Angeles was what I expect to see in every all-star contest: breath-taking plays, uptempo action, and in the fourth quarter an attempt to have a competitive game.

We went 3-for-3 last night, and although the Kobe dunk over LeBron was dope but overrated, (look, he had to dunk it fast or Bron was sending that ball over to Bieber) LeBron fullbacking to the lane, Durant redeeming himself from that lackluster performance in the three-point shootout, (a 6 KD? Damn....even Boobie got 7!) almost 300 points scored, and the East comeback that made the 4th-quarter quite compelling.

However, there will never be anything close to the 2001 NBA All-Star game, also known as the greatest All-Star game ever played.

I'm officially on the Derrick Rose bandwagon

I'm officially on the Derrick Rose bandwagon

Last night took me over the edge.

After watching Derrick Rose lead his team to a stunning 109-99 victory over the best team in the NBA, the San Antonio Spurs, I couldn't do anything but stand up and give the man a standing ovation. Yes, I actually stood up in my living room and gave the man a standing ovation.

That's what happens when you put up a ridiculous line like 42 points, 5 rebounds, 8 assists and a block for good measure.

Now there are some of you who have tried to put Derrick Martell Rose on the highest of levels, saying that he is the best point guard in the country. Others have said he's top 3 or top 5. However, for me not to be caught as a "prisoner of the moment", I need to truly assess what D-Rose has going on. Its bigger than the position he plays, the team he plays for, and what he's done over the last year from being on the cusp of greatness to truly being a superstar in the NBA.

What will it take for J.R. Smith to become an elite player?

What will it take for J.R. Smith to become an elite player?

JR Smith is easily one of my favorite players in basketball. Dude is an enigma, but it’s more in a puzzling sense than it being mysterious.

When you look at the man, you can’t help but pay attention; the theatrics, the gazillion accessories he wears on the court, and the endless supply of tattoos contribute to his appearance. He looks no different than some cats I hang with on a regular basis, and some of my boys from back home. However, what is seen at surface level pales in comparison to what this man is capable of being on the court.

The 5 reasons why I feel bad for Carmelo Anthony

The 5 reasons why I feel bad for Carmelo Anthony

The fiasco that has been the "Carmelo Anthony trade rumor machine" over the last couple of months has been an exhausting exercise in egregious exchanges of expiring contracts and ego-filled superstars. (Alliteration 6x) Like most of you, I have grown weary of hearing about trades to New Jersey, New York, Los Angeles, and Timbuktu.

However, over the course of the last couple of weeks, I've come to the realization that I just plain feel bad for the man. He's in a no-win situation, he hasn't played his cards right, and the folks around him do not seem to have his back. Carmelo Anthony is the modern-day version of Bernard King, yet at this point...no one cares. So here are the reasons why I feel bad for Carmelo Anthony.

Public Enemy #5: has Kevin Garnett changed, or have we?

Public Enemy #5: has Kevin Garnett changed, or have we?

One thing about being a basketball junkie is it has allowed me to view the game, and its players, through a variety of prisms for many, many years, and in doing so, it has afforded me the opportunity to see players grow from rookies to veterans and from veterans to legends. Some of those players are some that I may not care for a whole lot, but their impact on the game, and their respect for the game makes me value and appreciate them just as much as people who Stan for them.

On the other hand, when it’s a player that is one of my favorites who ever did it, there’s a sort of fan obligation to defend them from accusations, slander, and other nonsense from my fellow fans in basketball-viewing. No other situation has this taken shape in the player who is my second-favorite player who ever lived: the one and only Kevin Garnett.

This year has been open season on Kevin Garnett, with everyone from fellow players, coaches, and fans taking shots at KG. Some say he goes overboard; others say he’s a fake tough guy. There are accusations that he has a foul mouth, and the list goes on. The thing that makes this troubling is not that people are saying it, but it is because they say this like it’s something new. The root of it (for some) is he’s not the same guy that he was in Minnesota, and that he didn’t engage in said tactics when he was with the Wolves, and if so, it wasn’t at this high a volume.

At the sight of such proclamations, the first reaction from me is pretty straight-forward: bwaaaaahahahahahahahaahahaha! It's so far from reality that it's a joke. People, stop being sheep, and think for yourselves. Some folks who claimed to love Garnett say they can't stand him now, and it makes me wonder exactly why. Well, leave it to today's post for us to break down Garnett, where he has come from as a basketball player, and why he is who he is today.

Just because you make a lot of threes doesn't mean you're a great shooter

Just because you make a lot of threes doesn't mean you're a great shooter

Fact: The #3 all-time maker of three-pointers in the NBA is Jason Frederick Kidd.

Fact: I, Eddie Maisonet, can shoot better than Jason Kidd.

Like it or not, these are just the facts of life.

Last week, the lovefest began for Jesus Shuttlesworth as the man eclipsed one of my favorite player's records for most three pointers made in a career. Reggie Miller's 2,560 three pointers made at the time was a record of all records. He was significantly ahead, and for a minute there we thought no one would come close to his record. As of four days ago, Reggie now sits #2 on the all-time list.

I'm afraid to say, in the next 5-10 years, he might not even be in the top 10.

Clear Eyes, Full Hearts, Can't Lose - R.I.P. Friday Night Lights (2006-2011)

Clear Eyes, Full Hearts, Can't Lose - R.I.P. Friday Night Lights (2006-2011)

There is a general perception about yours truly that I feel the need to clarify. When I watch television, my remote is not actually stuck on ESPN, ESPN2, ESPN News, ESPNU, ESPN The Ocho, The "NFL-NBA-MLB-NHL" Network-TV channel, or any FOX Sports Regional channel. In my current DVR rotation is Treme, Tosh.O, Holmes with Homes, Real Estate Intervention (ole buddy goes hard on those sellers man), Real Time with Bill Maher, and of course Robot Chicken.

However, there is one show that for the last five years has been a part of my life, much in the same degree as The Wire, Entourage, 24, Chappelle's Show, and The Boondocks, where it was not only preferred but it was required watching in the palatial ETSF estate, and that show was Friday Night Lights.

An open letter to the Aaron Rodgers Stanleys

An open letter to the Aaron Rodgers Stanleys

It looks like the some of you were right all along.

Last September, there was an relentless amount of resistance to an article that was published on ETSF, in regards to the premature crowning of Aaron Rodgers. Simply put, the title was Who died and made Aaron Rodgers a top-five quarterback?

When the post was put up, the firestorm came from folks I know, such as The Rev, E-Mill, Keith Norman, and Chad. There was also hell raised from people I have never met in my life. People sent relentless, vitrolic-infused texts to my phone. They left madness on my Facebook wall. The angst, agitation, and annoyance from you people was disturbing, and even if football wasn't the talk of the moment, someone would find a way to bring it back to me writing anything negative about Aaron Rodgers, which I honestly don't remember doing.

At the time, I was just asking a question, and today, I feel compelled to write an open letter to The Aaron Rodgers Stanleys.

Can I write two Heisman posts in a row? Why, yes, I can

Can I write two Heisman posts in a row? Why, yes, I can

When the Green Bay Packers beat the Chicago Bears to reach the Super Bowl, The Great Charles Woodson made it a point to address his teammates after the game. He told them how big this moment was, while also making another proclamation that raised some eyebrows.

The man made a statement about Brother President Obama not attending their game. Despite his non-attendance being seen as a possible slight, The Heisman didn't trip.

He even sent Brother President an autographed authentic jersey, which he made sure to include with the words "see you at The White House," thus letting him know that the Packers would be making the trip to see him soon. If anyone has followed The Heisman's career, there was rarely a reason not to believe his proclamation would come true.

When Deion Sanders tossed the coin before kickoff, a picture was set on my Hoshitoshi, which immediately became embedded in memory: the greatest cornerback of my lifetime next to my favorite defensive player of all-time. Both wore #21, both has substance, style, and second-to-none moments in the game of football. Prime Time tossed the coin, gave The Heisman some love, and it was on like Donkey Kong.

Unsportsmanlike Conduct - 12 tidbits to remember about Super Bowl XLV

Unsportsmanlike Conduct - 12 tidbits to remember about Super Bowl XLV

Man....I haven't done one of these in ages, but sometimes you've got to go back to the old reliable. If you've been reading ETSF for a minute then you know what this is...

Unsportsmanlike Conduct is an ongoing series in which Ed The Sports Fan brings you the important events, haps, people, and other shenanigans over the past Super Bowl weekend so that you can be thoroughly entertained like when during the Super Bowl festivities I mention my admiration for one Pam Oliver and how great she is, only to be chided and scolded because everyone else thinks she isn't fine. Well you know what, if you got a problem with fine ass Pam Oliver then you got a problem with me, fight me.

Now, let's start the show.

#1. All hail Aaron Rodgers - Okay, for all of you who were quick to crown Aaron Rodgers, your glory has arrived. The man played a phenomenal game, put the ghosts of Lorenzo Favre behind him (even though I personally think that he did that a long time ago), and led a bombed out and depleted football team to the Packers' championship. Its kind of scary to think what this offense would've looked like with a healthy Ryan Grant and Jermichael Finley. Speaking of injuries...

The Saturday Link - 24 hours to prep for Super Bowl 45

The Saturday Link - 24 hours to prep for Super Bowl 45

I don't know if you heard, but there's this game being played tomorrow night. You might've heard of it. Yeah....its called the Super Bowl. Supposedly, everyone and their mama's mama will be watching the game. You should too.

Well, as you make your final preparation to watch this football game between the Green Bay Packers and the Pittsburgh Steelers, I want to make sure you make a mental checklist of things you should do to properly enjoy the game.

1. Pick a team, regardless if you don't have a dog in the fight.

For some of you, this won't be a problem. You either like Green Bay or Pittsburgh, or you hate Green Bay or Pittsburgh. Not a big deal. However, if you're like me and look at these two teams with a neutral perspective, then choosing a team to root for can be tough. Find whatever it is about one team or another to love or hate and just roll with it. I'm rooting for the Packers because Donald Driver's a bruh ('06), Charles Woodson is the homie, and I'm tired of Ben Aura consistently rolling seven. Green and Yellow, Green and Yellow, Green and Yellow...

The one thing no one wants to talk about "The Lockout"

The one thing no one wants to talk about "The Lockout"

Green Bay Packers 30, Pittsburgh Steelers 24

Okay, now that we have the Super Bowl prediction out the way, there's something that needs to be said about what is possibility awaiting us the day after the Super Bowl.

There will possibly be no football being played after February 6th, and if that doesn't worry you then you might not be an American. Oh, we're going to go through the motions. There will be the inevitable Super Bowl champion parade. We'll recap the season and talk about what's next. Although...again, there might not be a next. We'll want to talk about the draft, where Cammy Cam Juice Newton, AJ Green, and Nick Fairley will end up landing next year, but again...there might not be a next. Plus, there's one horrifying thought that cannot be forgotten...

No fantasy football.

The ghosts of Paxton Bradshaw and Lorenzo Favre

The ghosts of Paxton Bradshaw and Lorenzo Favre

Also known as Terry and Brett...but you know how we do things around here.

Look I get it, its the Super Bowl. Super Bowl 45 (XLV) played in Jerrah's World, Cowboys Stadium, to be exact. The conversation for the last week and a half has revolved around the greatness of the two quarterbacks, the two men who will lead their team in to battle in 72 hours.

One, the Ben Aura, Ben R. Kelly, Mr. "I roll 7's", Big Ben aka Ben Roethlisberger.

The other, the crowned prince of Cheesehead nation, Mr. "I want that belt", A-Rodg, Heir Rodgers, Aaron Rodgers.

The game will hinge directly on the performance of #7 and #12. Their legacies are on the line, and there are two quarterbacks from their franchise who's legacy directly hangs over what they do for their team.

The ghosts of Terry Paxton Bradshaw and Brett Lorenzo Favre are real, and to deny that they don't exist is just plain foolish.

Do The Heisman: The Charles Woodson Story

Do The Heisman: The Charles Woodson Story

It's no doubt that he's easily my favorite defensive player of all-time, and this is coming from someone who worships the football ground that Ray Lewis, Ed Reed, and Deion Sanders walk on. All of those guys have made plays, had moments, and given soundbites that rank among some of the best we've ever heard. There's no doubt about that.

The biggest difference with the man who this article is about in relation to the ones listed above is I became fans of them when they got to The League. I'd be lying if I said I cut for those three in college (well, I was a fan of Reed at The U, but it's nothing like now), but when it comes to Charles Woodson, I became a fan the moment he stepped on the field, rocking the #2 in Ann Arbor.

The greatest Super Bowl in my life: Giants 17 - Patriots 14

The greatest Super Bowl in my life: Giants 17 - Patriots 14

Giants 17, Patriots 14.

In my life, I have never seen another football team in my life better constructed than the 2007 New England Patriots. From Brady to Moss going deep, Brady to Welker with the short passes of death, three pro-bowlers on the offensive line, and a pro-bowler on every level of the defense (Wilfork, Vrabel, Samuel) and the glorious Bill Belicheat using his diabolical schemes to be undefeated coming up to Super Bowl XLII.

The Giants were supposed to get thrashed, supposed to receive the BEAT 'EM DOWN, and get embarrassed in Phoenix. What we were treated to was the unthinkable, absurd, ridiculous, and the extraordinary...and I'm glad we were able to see it.


What can I do


Eddie is an experienced media professional, with past work as an on-screen talent, radio personality, podcast host and public speaker.


Eddie has nine years of experience, from his work with SLAM, SB Nation and Fox Sports and creating his own media company, The Sports Fan Journal.


Eddie is part blogger, columnist and journalist. He's written for Complex, SLAM, Fox Deportes, SB Nation and Yardbarker.

Digital Strategy

Eddie understands how to build awareness through the digital lens. From influencer engagement to creative content, let Eddie help you grow.

Social Media

Eddie has worked on various campaigns for brands and publishers, helping create copy, curate content, establish voice and imaging.


Eddie has previous work experience in client consultation, data analytics, brand building and startup culture. Not sure where to start? Let's chat!


Get in touch with me


275 Park View Terrace Oakland CA 94610

Phone number