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About me

Let me introduce myself

A bit about me

"I am the straw that stirs the drink." -- Reggie Jackson

This is my portfolio page. Please look around and check out my work. Afterwards, I encourage you to reach out and connect for a conversation! (Hopefully over drinks!)



Personal info

Eduardo (Eddie) Maisonet, III

Lets connect!

Birthday: July 28
Phone number: 213.537.3873
Website: www.thesportsfanjournal.com
E-mail: ed@edthesportsfan.com


Know more about my past


  • 2014-future

    Fox Sports Digital @ Yardbarker Editorial Producer

    Editorial and digital strategist for FOX Sports interactive media team, focusing on Yardbarker's social media engagement, publisher relations and new media verticals.

  • 2010-2015

    SB Nation @ Senior Writer

    Contributed to the news desk and editorial direction for NBA and college football.

  • 2013-2014

    Google @ Operations Coordinator

    Led onboarding of small and medium-sized businesses onto Google My Business platform.

  • 2009-2011

    Nielsen @ Retail Consultant

    Served as a retail consultant and consumer market researcher with a focus on Kroger and Safeway.


  • 2016

    University of San Francisco San Francisco, CA

    Sport Management Masters Program

  • 2005

    Langston University Langston, OK

    Bachelors in Organization Management

  • 2010

    Media Bridges Cincinnati, OH

    Radio and Broadcasting Certification

Skills & Things about me

I Love Social
Social Reach
I Love Strategy
Clients & Counting
I Love Writing
9 Years
Writing Exp.


My latest projects

If you could only attend one title game, which would it be?

If you could only attend one title game, which would it be?

Last night on the UC Show, I presented a question to the masses that was met with a variety of answers. The question was this:

Game Seven of the NBA Finals, Game Seven of the World Series, the college football National Championship, the college basketball National Championship, or the Super Bowl. If you can only go to one out of the five, which is it?

The answers varied from the folks who responded in the chat room, as well as on Twitter. Each event had representation from someone, as well as reasons for why they would go to that event over the others. After thinking it over, I decided my choice would be the National Championship in college football.

Download #theUCshow Podcast - What in the hell are we supposed to talk about now?

Download #theUCshow Podcast - What in the hell are we supposed to talk about now?

The draft is over, no basketball...no football....what in the hell is we gon' do? Well, fortunately we also like wrestling, wrasslin', the WWF/E, whatever you like to call it...we'll chop it up with David D. of The Smoking Section to talk about the craziness that is CM Punk, and is our childhood thoughts of wrestling jaded in 2011? Plus we'll talk with Jose 3030 of 3030fm.com as the internet phenom talks about viral video, the huge assist from Jose and the obituaries, and wack requests. Download the podcast and subscribe to the show now!

Blast from the past: the "Tuck Rule" game

Blast from the past: the "Tuck Rule" game

We’ve all failed; every single one of us. Often times, however, we’re looking for excuses, reasons, objects, or people to blame for our failures when a mirror will suffice.

Ten years ago, anyone who had any rooting interest in the Oakland Raiders figured out what to point their collective fingers at after a 16-13 overtime loss to the New England Patriots. Hell, ten years later, all of our fingers were still pointed at that damn tuck rule that essentially pulled a trip to the AFC Championship game from the grasp of Raider Nation and put it right back on that frozen tundra for the Patriots to pick up and run with all the way to their first of a series of Super Bowls.

That play still burns my heart; tremendously. But my finger is not pointed at that horrible call anymore, but instead pointed at the Raiders, who had every opportunity to win that game, and let a bad break get them out of their game.

I have no doubt in my mind that the Raiders were a better team that season, but they didn’t take advantage of the opportunities afforded to them like the Patriots did, and they allowed the conditions and the bounces of the ball to get the best of them.

Shocking the world at Citizens Bank Park

Shocking the world at Citizens Bank Park

City: Philadelphia
Team: Phillies
Miles From Home: seven

When you think of Philadelphia, several things come to mind: the Liberty Bell, the Declaration of Independence, boorish behavior and crime, just to name a few. One word that is very rarely associated with Philadelphia is beauty. And for the majority of my life, the baseball team (and football team) played in a stadium that I'm 100 percent certain has never been called beautiful.

Veteran's Stadium was a dump, plain and simple. It was our dump, a dump I absolutely loved and spent countless time in during my childhood. But a dump nonetheless. And the baseball teams that called the Vet home, with the exception of that unpredictable run to the World Series in 1993, fit the park perfectly. The Phillies were perennial losers.

Then in 2004, a year after making a splash by signing free agent slugger Jim Thome, the Phillies moved across the parking lot to a brand-new, state-of-the-art ballpark designed by the geniuses who built the stunningly beautiful Camden Yards in Baltimore, and going to the ballpark in Philadelphia has never been the same.

The love/hate relationship people have with Monta Ellis

The love/hate relationship people have with Monta Ellis

Often times here on ETSF Ken and I will tend to disagree with one another. To be fair its the reason why this site is kinda the dopest sports blog on the internets. Over the last week, with the NBA Draft taking place and and talks of player movement rampant within the league, there was one player that just seemed destined to move from his current team.

Monta Ellis.

For every detractor (Ken) who says that Monta can't win games, isn't a leader, and is only out for himself...there's a supporter (Me) who says that he's a prolific scorer, can hit big shots, and has never been in the right situation to help his team ultimately succeed. However, the ultimate question really is this...

...would you want Monta Ellis on YOUR team?

This day in sports history

This day in sports history

Today is the start of something a little different on ETSF. It wasn't the plan, but hell, there's no desire, whatsoever, to recap the draft last night, or write about any other "current" event that's taking place in the sports world.

This morning, I decided to Google "This day in history," and see what would come up. Plenty of events took place on this day, and just for the hell of it, we'll look back at some of those events and interpret them in our own way.

I wish the Ray Allen/Stephon Marbury trade in the 1996 NBA draft never happened

I wish the Ray Allen/Stephon Marbury trade in the 1996 NBA draft never happened

June 26, 1996....14 minutes and 37 seconds after Ray Allen was picked fifth in the 1996 NBA Draft, this trade was announced by the powers that be in "The Association":

Minnesota Timberwolves get: draft rights to Stephon Marbury.
Milwaukee Bucks get: draft rights to Ray Allen and 1st round pick.

I think it took the basketball public about another 19 seconds to fully understand what was about to happen courtesy of this trade...that Kevin Garnett and Stephon Marbury were going to be teammates. At that moment, I'd say a cool 24% of basketball fans CONSIDERED switching up and begin rooting for the Timberwolves. They had The Kid, Starbury, new uniforms that were dope, and they had a chemistry that was infectious for everyone involved.

Too bad it was never meant to be.

The UC Show: June 22 - Who's ready for the 2011 NBA Draft?

The UC Show: June 22 - Who's ready for the 2011 NBA Draft?

Kyrie Irving, Derrick Williams, Brandon Knight, Enes Kanter....then who? On this edition of The Unsportsmanlike Conduct show the big homie Sandy Dover of SLAM Magazine joins us as we go over the 2011 NBA Draft and ask "whos really worth a damn in this draft class?" Plus, did you all see the folks out there making whoopie during the riots after the Vancouver Canucks lost the Stanley Cup? What in the hell is going on in British Columbia?

Download the podcast, subscribe to the show on iTunes, and enjoy the ride!

Shaquille Rashaun O'Neal appreciation day

Shaquille Rashaun O'Neal appreciation day

Photo courtesy of LSU Sports.

Recent weeks have been filled with events that you expect at this time of year. The Stanley Cup Finals and the NBA Finals have officially come to an end. Rory McIlroly dominated the US Open, while Wimbledon is underway as well.

There’s your annual football coverage, except that the coverage is more about what the NFL is not doing, thanks to this lockout. You’ve got your college football scandals (don’t think it hasn’t been paid attention to, JAG. It’s merely finding the proper words to put your disgrace of a football program in perspective.) However, there is a story that brought a sincere measure of relief, sadness, optimism, and excitement and that story is the retirement of the one and only Shaquille Rashaun O’Neal.

It is impossible to sum up the impact The Big Homie has had on basketball and life in general. In essence, Shaq has earned the right to have as many posts, stories, articles, and remembrances told about him as humanly possible. For someone who is highly regarded at ETSF, it’s exactly why there isn’t much pressure to make this “The Most Incredible Shaquille O’Neal Post you’ll find on the web.” Shaq is loved here and, more than likely, you’ll see plenty of posts about him on here for years to come, and they’re surely to be of the random variety.

When keeping it real goes wrong: fan edition

When keeping it real goes wrong: fan edition

Top photo courtesy of Totally Cool Pix.

Last week, two Finals series in two different sports came to an end. Depending on who you ask, one was a total surprise, while another was…well, since I don’t know anything about hockey, I don’t know how to describe it. However, it assured us of two things: two fan bases would be thrilled, while the other two would be disappointed going into the off-season.

When it comes to the fan bases of the losing teams, one was ridiculed heavily throughout the season, which culminated in their behavior toward the end of the close-out game on their home court. The other fan base is known for being passionate about their team and when things haven’t gone their way in the past, they let their displeasure be known.

When did Dwyane Wade become The Teflon Don of the NBA?

When did Dwyane Wade become The Teflon Don of the NBA?

Sometimes life isn't about what's fair.

It is what it is, I got a few friends I can think of off the top of my head that just have a way of escaping ridicule and controversy. Not that they don't necessarily do things to warrant said ridicule and controversy, but for whatever reason the slander just doesn't stick. Its quite impressive how it works and if I could buy some of it I would purchase it in large quantities. I mean, who doesn't want to be a "Teflon Don" if you will. I know the name is reserved for the La Costra Nostra legend John Gotti and the Sneaker Sensei God John Gotty but after having time to reflect and unwind from the craziness that was the 2010-11 NBA season no man was more untouchable that Dwyane Tyrone Wade, Jr.

Dirk: the ETSF townhall meeting

Dirk: the ETSF townhall meeting

*steps up to the mic, takes a swig of water, and begins*

Ladies and gentlemen, today is a joyous occasion, as we present our third installment of The ETSF Townhall Series.

We have done two other times in the history of ETSF, and those occasions were for Kobe Bryant and Carmelo Anthony. This time, the honor goes to none other than The Great Dirk Nowitzki.

For people who are unfamiliar, the concept is as follows: this is an open forum where you are encouraged to speak your mind, give your opinion, and share your thoughts on Dirk in the comments section. What makes this unique is the readers are the ones who frame the story. The concept has worked in the past, and there's no better time to do it for the most recent Finals MVP and NBA champion of the Dallas Mavericks.

Now if you will excuse me, I have a parade to head to.

Photo courtesy of Jeremy Biggers.

*drops mic*

Be easy.
-K. Masenda
P.S. As a reminder, checkout the livest sports talk show around, "The Unsportsmanlike Conduct Show" as we are live Wednesday's at 9pm Eastern at http://www.blogtalkradio.com/edthesportsfan! Download our podcasts if you missed the live show as well!

The UC Show: June 15 - Kenny officially loses his damn mind

The UC Show: June 15 - Kenny officially loses his damn mind

Dirk has his ring.

Mark's pissing with the trophy.

Dallas goes nuts.

On this edition of The Unsportsmanlike Conduct Show, we crown the NBA world champion Dallas Mavericks with their first NBA championship and Ken keeps the D-Town soundtrack pumping all night. Damon Sayles, Senior Writer for Texas Hoops joins the show to talk about the journey of this Mavericks team and the fan base.

Also, Kenny ends his twitter hiatus and tells us how D-Town acted a fool all night after a world championship. This is a must download podcast, so check us out and listen up!

This is the summer to give baseball a chance

This is the summer to give baseball a chance

This is the summer that you need to finally fall in love. For a lot of you, giving your heart up during the summer months isn’t what you’re used to, but if it’s going to happen, this is the year to do it. With impending lockouts looming over our collective heads in both the NFL and the NBA, it’s finally time for you to give baseball a chance.

I’ve always been a baseball fan, it was my favorite sport to play as a kid, but I never really followed the Giants the way a true fan is supposed to. I couldn’t tell you who was their starting short stop in 1998 or what pitcher led the team in wins in 2004, but I watched them if I happened to come across their game or read about them if I happened to come across the San Francisco Chronicle (which we got for free at my high school). Like Kenny wrote last year, I was pretty much a fan of post-season baseball.

So NBA fans, where do we go from here?

So NBA fans, where do we go from here?

I need you all to help me on this. Please.

We just witnessed one of the strangest and craziest NBA seasons I've ever seen. We had our first true villain person and team that I can vividly remember since the Bad Boy Pistons in '89. We had a 7-foot German wear the white hat and unite America like Rocky Balboa did the Russians versus Ivan Drago in Rocky 4. Whether you had a dog in the fight, or you were simply pulling for a team to win or lose for whatever reason you decided, there was never a dull moment in these playoffs. Awesome job by David Stern and the goons who run The Association.

However, after Mark Cuban brings his Mavericks caravan from Dallas City Hall, down Young Street, onto Houston Street and end at the American Airlines Center...the NBA season is officially over. What in the hell do we have to look forward to?

The "No Comment" stance is over

The "No Comment" stance is over


The inspiration for the beginning of the title of the post began nearly two months ago, on April 23. After the Dallas Mavericks blew a 23-point lead against the Portland Trailblazers, I officially lost it. Facebook was the place to vent frustration over the fact that, once again, the Mavs’, for whatever reason, refused to get out of their own way.

That’s been the story for the Mavericks, and it truly takes being down here, down in Dallas, to fully understand the mindset of people who are invested in this basketball team. Some people overanalyze things, and this was a time when I wasn’t in the mood for overanalyzing…

…so the “No Comment” stance began.

There was to be no more looking ahead; no more “if they do this, then that will happen.” No, it simply became…one game at a time.

All hail the 2010-11 NBA champion Dallas Mavericks

All hail the 2010-11 NBA champion Dallas Mavericks

The best team in the NBA won, plain and simple. Ken, enjoy it homie and bask it the glory.


P.S. As a reminder, checkout the livest sports talk show around, "The Unsportsmanlike Conduct Show" as we are live Wednesday's at 9pm Eastern at http://www.blogtalkradio.com/edthesportsfan! Download our podcasts if you missed the live show as well!

The perils of critiquing players you've never seen play

The perils of critiquing players you've never seen play

There’s always been concern on my front when it comes to naming a greatest of all-time list. Whether the sport is football, basketball, or baseball, the reservation, hesitation, and trepidation are always present. For me, it’s simple. It’s difficult to say, with conviction, that someone I’ve never seen play is the greatest of all-time in any sport.

Ed asked the question on The UC Show over a week ago while we were having Shaquille O’Neal Appreciation Time. He asked something that has reverberated all over the globe since The Big Homie charged it to the game and retired: “Who is the greatest center of all-time?”

See, this question is already bound to raise hell. Now this is prefaced by saying that not naming someone you haven’t seen play as the GOAT is not grounds for a fan to be irresponsible with history. As a knowledgeable and passionate sports fan, as a self-respecting sports fan, you must know who came before the players we see today. That is a given.

However, when someone who is my age speaks with passion about Wilt Chamberlain, and talks about how his stats are inflated, or how he didn’t win enough, or worse yet, how he didn’t play with enough passion, my response is simple:

“How the hell do you know?”

The basketball movie scene that stole the soul from my body

The basketball movie scene that stole the soul from my body

I need a break from talking about LeBron's legacy, the Finals, college football going to hell in a hand basket, and any other chicanerous tomfoolery that you people might be talking about on this glorious Thursday.

Back in 2003, as a junior at THE Langston University, I was privileged enough to have a roommate named Jovan from Chicago. Jovan's the type of guy that will get you in all types of shenanigans, both good and bad, but somehow you will be better for it at the end of the day. Good guy. However, I will never forgive the man for allowing my soul to be stolen in such a fashion like it did when my band of hooligans watched the movie "Rebound: The Legend Of Earl 'The Goat' Manigault" starring Don Cheadle.

The UC Show: June 8 - The NBA Finals...where the rubber meets the road

The UC Show: June 8 - The NBA Finals...where the rubber meets the road

On this edition of The Unsportsmalike Conduct Show, we are fully immersed in the NBA Finals. Miami's won two games in convincing fashion, and Dallas has stolen two games like their life depended on it. The homie Justin Tinsley from The Smoking Section pinch-hits for Kenny as we chop it up about "The Association" plus....is college football going to hell? USC's and Ohio State's legacies are eroding before our very eyes, and the future of college football must be discussed.

Listen up and download now!

Tyson Cleotis Chandler is the x-factor in the NBA Finals

Tyson Cleotis Chandler is the x-factor in the NBA Finals

In Game 1 of these NBA Finals, I was on the precipice of disgust with Tyson Cleotis Chandler. The man finished nine points and four rebounds, and was generally outplayed by nine other players for each of the 34 minutes he pretended to play basketball in the inaugural game of the series. He allowed Miami’s big three to completely control the game from what should be his domain. The Wade-James-Bosh collective brought in 28 rebounds and made 10 of 19 shots inside the paint. They challenged Chandler from the opening tip and the man failed to respond, leading to the only game this series that didn’t end as a one-possession game.

Fast-forward to Game Four, and Chandler has suddenly become the key to this series. In Games Two and Three, Chandler’s rebound totals increased to seven and 11, respectively. And in Game Four, he finished with an extremely respectable 16 rebounds. He’s increased his defensive intensity and was a part of the subtle change in game plan that suddenly got the Mavericks offense going. Not to say that the man completely played like his size would naturally dictate (that Dwyane Wade block immediately comes to mind), but he’s begun to leave his mark on these games, which will be huge for Dallas going forward.

My favorite NBA team of all-time: 1995-96 Seattle SuperSonics

My favorite NBA team of all-time: 1995-96 Seattle SuperSonics

**Shoutout to Ken and Rev for making me feel nostalgic after yesterday's post. Kudos to the two of them and for inspiring me to write this post.**

Certain things just aren't meant to be. In the game of basketball, we always remember how titles were rebuked by The Jordan in the 90's. Barkley, Ewing, Stockton, Malone, etc. You know the list; you grew up with the game just like me. However, a certain team will come along that just makes you love them. Back in 1996, there was a team that played with "swagger" before rappers were using the word commonly 13 years later. A team that was deep with talent, a mix of players in their prime, and a city that cheered them from the Canadian border to the depths of the Puget Sound...

...that team was the 1995-96 Seattle SuperSonics, aka my favorite basketball team of all-time.

Allen Iverson appreciation day: Game One of the 2001 NBA Finals

Allen Iverson appreciation day: Game One of the 2001 NBA Finals

Note: today is a joint post. Seeing as how today is the ten-year anniversary of Game One of the 2001 NBA Finals, it was only appropriate to get insight on the game from two resident Allen Iverson Stanleys: The Rev and myself. The first part is from me, and part two is courtesy of The Rev.

The night that will never be forgotten: by Kenny

Ten years ago today, the Philadelphia 76ers took on the undefeated (in the playoffs) Los Angeles Lakers in Game One of the NBA Finals. The Sixers had gone through hell to get there, beating a team that constantly put them out of the playoffs in the Indiana Pacers, as well as enduring two seven-game battles with the Toronto Raptors and the Milwaukee Bucks.

Despite that road, their final test was against a team that steamrolled everyone they played in the West that postseason: the Los Angeles Lakers. As crazy as it was at the time though, something told me that the Sixers had a puncher’s chance. Hell, they had the Coach of the Year, the Defensive Player of the Year, the Sixth Man of the Year, and, of course, the League MVP, The Great Allen Iverson. Besides, I lied to myself plenty of times about basketball, and the scenario played out so well in my mind that I truly believed they could beat LA.

Aint no party like a Dallas watch party

Aint no party like a Dallas watch party

This was the scene in American Airlines Center last night.

Wait; the game was in Miami. It was in American Airlines Arena. Why are all these seats filled at the American Airlines Center in Dallas?

For the first two games of this series, I have watched the games at the AAC, and both games have been packed. For someone who lives here, I have rarely seen the arena as live as this, and there's not even a game being played on the floor. Year-after-year, the gripes from some fans is that the AAC isn't loud enough, but if this is an indicator of what's left, then home court advantage will actually mean something around here.

Last night was weird; just all-around nuts. About midway through the third quarter, the amount of fury, frustration, and f-bombs that came from Section 106 was unreal. The type of concern, condemnation, and cuss words are not suitable for this blog. After Jason Terry committed bonehead play after bonehead play, I was ready to go burn that man's house down.

The UC Show: June 1 - All hail the big homie Shaq

The UC Show: June 1 - All hail the big homie Shaq

With the big homie Shaquille Rashaun O'Neal officially chucking the deuce, you know we had to pay the proper respect on The UC Show. Plus, the NBA Finals are finally here as Kenny tries to keep his chin up after a tough game 1 loss by his Mavericks vs. the Heat. Joining in on the chicanery and tomfoolery is the homie Cuffs The Witness, host of Popular Strangers Radio and big-time Miami Heat fan will stop by to talk about the recklessness that will be going down in South Beach and the phenomenon that is simply known as Me-whore-ial Day Weekend.

Miami's string theory

Miami's string theory

One of man’s basic instincts has always been to ask, “why?” We’re a naturally curious species with a propensity to want to figure things out. One of science’s underlying questions is based upon the premise that we do not know what the world is made of. Similarly, the way this Miami Heat team is constructed, it had me wondering what exactly makes them so tough to beat -- and the answer is deep-rooted somewhere in their defensive philosophy.

Science’s struggle to pin-point the particles that make up Earth’s most precious elements has led some to the String Theory, an ideology that suggests that all of the different fundamental particles of the Standard Model are really just different manifestations of one basic object: a string. While I doubt this theory is what the Miami Heat been referring to, but the phrase “on a string” has been used to describe their defense from inside the locker room.

A couple months ago, Dwyane Wade said, "It's all guys moving together. Our principles are protecting the paint. If the ball skips over the top, and I have to close out on the 3-point shooter, then that opens up the drive because I have to close and chase him off the 3-point line. So 'being on a string' as in, the bottom man -- the next man -- has to come over to be in his position. It's not about one person. It's about all five doing their jobs. If the bottom man comes over, that means he's leaving his man. So now the opposite man has to sink down on that man."

The Heat are learning how to close the show

The Heat are learning how to close the show

It's something that Kenny and I went back and forth on for about 3-4 months. Who's going to close the show for Miami...D-Wade or LeBron? It was a great conundrum to have, I mean when you have 2 of the 5 best players on your squad you can never be accused of not having options. Yet, on three separate occasions this season we saw the Heat turn into a dormant, decrepit, doltish, and dull team that couldn't generate any semblance of an offense. Some of the ugliest basketball a fan could watch.

Yet in the postseason, they have now turned into a refined unit capable of eviscerating anyone who lies in their path of greatness. How in the hell did this happen?


What can I do


Eddie is an experienced media professional, with past work as an on-screen talent, radio personality, podcast host and public speaker.


Eddie has nine years of experience, from his work with SLAM, SB Nation and Fox Sports and creating his own media company, The Sports Fan Journal.


Eddie is part blogger, columnist and journalist. He's written for Complex, SLAM, Fox Deportes, SB Nation and Yardbarker.

Digital Strategy

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Eddie has previous work experience in client consultation, data analytics, brand building and startup culture. Not sure where to start? Let's chat!


Get in touch with me


275 Park View Terrace Oakland CA 94610

Phone number