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About me

Let me introduce myself

A bit about me

"I am the straw that stirs the drink." -- Reggie Jackson

This is my portfolio page. Please look around and check out my work. Afterwards, I encourage you to reach out and connect for a conversation! (Hopefully over drinks!)



Personal info

Eduardo (Eddie) Maisonet, III

Lets connect!

Birthday: July 28
Phone number: 213.537.3873
Website: www.thesportsfanjournal.com
E-mail: ed@edthesportsfan.com


Know more about my past


  • 2014-future

    Fox Sports Digital @ Yardbarker Editorial Producer

    Editorial and digital strategist for FOX Sports interactive media team, focusing on Yardbarker's social media engagement, publisher relations and new media verticals.

  • 2010-2015

    SB Nation @ Senior Writer

    Contributed to the news desk and editorial direction for NBA and college football.

  • 2013-2014

    Google @ Operations Coordinator

    Led onboarding of small and medium-sized businesses onto Google My Business platform.

  • 2009-2011

    Nielsen @ Retail Consultant

    Served as a retail consultant and consumer market researcher with a focus on Kroger and Safeway.


  • 2016

    University of San Francisco San Francisco, CA

    Sport Management Masters Program

  • 2005

    Langston University Langston, OK

    Bachelors in Organization Management

  • 2010

    Media Bridges Cincinnati, OH

    Radio and Broadcasting Certification

Skills & Things about me

I Love Social
Social Reach
I Love Strategy
Clients & Counting
I Love Writing
9 Years
Writing Exp.


My latest projects

The college football season is finally here! #theUCshow

The college football season is finally here! #theUCshow

On this edition of The Unsportsmanlike Conduct Show, it is time to bring in the 2011 college football season. Who are the teams that really need to "Show and Prove" to the fellas this season? What about Texas A&M? As they pry themselves away from the Big 12, can they hang with the big boys in the SEC? What's next for the Big 12? All that and more on #theUCshow podcast, download and listen to it now!

Great Expectations and Virginia Tech's destiny

Great Expectations and Virginia Tech's destiny

**Today's "Show and Prove" post is provided by none other than Mark Trible, head Flyers writer and content manager of the Checking Line. Mark is a Hokie at heart, and there's no one that Ed and I can think of to keep it 100 about the Virginia Tech Hokies football team. -Kenny**

I remember when getting in the 'also receiving votes' portion of any one of the polls was a big deal for the Virginia Tech Hokies. I remember Jim Druckenmiller's rocket for an arm and attending Michael Vick's first collegiate start. I remember standing in the rain and watching Matt Ryan tear my heart out in the waning moments of regulation (thanks for recovering that onside kick, Josh Morgan.)

For the first fall of my lifetime, I won't be heading back to school, and I'm okay with that. The school where I walked across the podium and grabbed my diploma was none other than Virginia Polytechnic Institute and State University. As football season rolls around, I anxiously await the first time when 'Enter Sandman' is played in Lane Stadium and the sun shines down on the fans in orange and maroon. When Kenny and Ed approached me about writing a little something something on the Hokies in their 'show and prove' feature, it was a no-brainer. It's time for Tech to show me that they can stay in the national conversation all year long.

It’s BCS or bust for Florida State

It’s BCS or bust for Florida State

**In part two of the ETSF "Show and Prove" series, Kenny tackles the program that has been tapped for greatness, with a mountain to climb to ultimately prove themselves. Florida State, you're on the clock.**

Two years ago during our Forgotten Powerhouses of College Football series, one of the programs we talked about was the Florida State Seminoles. They were a dominant team in the 1990s, only to fall to the middle of the pack in recent years. In my opinion, they were ready to make the return to glory, and while they’ve performed in a decent manner in 2009 and 2010, they still haven’t totally returned to glory.

Now that The U is on the ropes and there’s a period of transition in Gainesville with the Gators, the Seminoles have the prime edge to step to the table and reclaim its place not only in the state of Florida for college football supremacy, but in the national landscape as well.

Do they have to be in the national championship for this season to be a failure? I wouldn’t go that far, but in a time where there are four big-money BCS games (not including the national championship), Florida State has to find their way into one of them, or this season will be a complete and total failure.

The Oklahoma Sooners quest to start and finish #1

The Oklahoma Sooners quest to start and finish #1

**As the beginning of the college football season draws near, there are questions that certain programs must answer. Can they recover from off-season adversity? Can they live up to high expectations? Can they prove that they are not a one-hit wonder? Today begins part one of a five-part series on ETSF called "Show and Prove" where we'll highlight five college football programs that must demonstrate they can answer the call of the season. First up, Oklahoma.**

There's nothing like being number one. When you're on top of the world, when you're the best at what you do, and you've been recognized by the hard work you've put in that climb to the mountaintop was totally worth the effort. Its an awesome feeling, and once you get it you never want to let that feeling go. However, there's nothing worse than being prematurely crowned for the top spot. When you know that people perceive one thing that might not be 100% accurate. Maybe they have higher expectations than you do of yourself, but if you're being honest with yourself you know how good you really are.

Maybe its the bitter Oklahoma Sooner fan in me talking.

Yet, here we stand with the college football season upon us and we see my beloved Oklahoma Sooners ranked #1 in the nation. Bulls-eye, right on the chest.

Show some love to The Glove: Gary Payton appreciation day

Show some love to The Glove: Gary Payton appreciation day

In a time where point guards are plentiful in today’s NBA, quality ones at that, I am hard-pressed to find anyone who encompasses all the traits that Gary Payton had in his possession.

Payton was undoubtedly dominant on both ends of the court. It wasn’t a case where he was a great distributor, but a so-so scorer. No one can accuse Payton of being an outstanding defender, but a so-so shooter. No one could say he didn't have post game, especially because he showed plenty of times that he could put anyone on the block and give them the blues.

No, Gary Payton could do everything you want a point guard to do and more. He was the total package, and for that, appreciation will be paid. It’s time to show some love to The Glove.

The REAL top ten NFL defensive players of 2011

The REAL top ten NFL defensive players of 2011

Lord, have mercy.

See, ideas like this become reality once Ed and I get to talking about something totally unrelated to where our initial discussions start. We were shootin' the breeze as always, and we talked about compiling a list. Initially, I suggested a running backs list only for Ed to lay the ultimate gauntlet, the ultimate challenge, and one that made me stop and wonder if it could be done:

"How 'bout we do a top ten defensive players list?"

Unlike offense, a main ingredient of what makes a defensive player great is attitude. You may not see guys on this list who lead in every defensive statistical category, but I promise you will see ten players on here who put the fear of God, Allah, Buddah, and the lil’ dude from Pedro Cerrano’s locker in every offense from week-to-week.

This is revolutionary and, for that, we called upon three writers that are the definition of the phrase “The revolution will be live.” They're doing work right now. These three dudes hold it down all over the web, and we’re more than honored that they shared their insight, wisdom, and fandom with us for this ground-breaking piece of work.

Thanks go to out Crazy Joe Simmons, the godfather of Bull City State of Mind; The Reverend Paul Revere, the creator of The House that Glanville Built; and Justin Tinsley, an invaluable member of The Smoking Section.

Without further ado, we present to you the real top ten defensive players of 2011.

The UC Show: Aug. 24 - Peyton Manning's neck looks like a slinky

The UC Show: Aug. 24 - Peyton Manning's neck looks like a slinky

From the doldrums that the Miami Hurricanes are in, to the beatdown that the Georgetown Hoyas took by the Chinese delegation, to Kenny Masenda stating that Peyton Manning's neck is out here looking like a slinky....its safe to say that the homie Kris Rothstein is having a bad week. On this edition of The Unsportsmanlike Conduct Show, we bring the friend of the show on to discuss (have a therapy session) on his beloved teams and figures. Plus, Ed speaks on the craziness that is Chris Johnson not getting paid by the Titans and Desean Jackson's true value on the Philadelphia Eagles. Oh, and a caller figures out a way to get Kenny's feathers ruffled.

Download and enjoy.

Fan's perspective: when I truly became an Eagles fan

Fan's perspective: when I truly became an Eagles fan

**This is Part Two of the Fan's Perspective installment series that focuses on how the ETSF friends and family became fans of their favorite teams. In Part One, The NFL Chick professed her appreciation for the Ravens, and now, The Rev will preach the childhood gospel of becoming a Philadelphia Eagles fan. Stay tuned for more from us. -Ed.**

Let's get things straight right off the bat: I've been an Eagles fan since birth. Born in Abington Hospital, raised in Northeast Philadelphia, then Bucks County and now back residing in the City of Brotherly Love. There has never been a football team I've loved more.

From the moment I left my mother's womb, I was programmed by my father, then an Eagles season-ticket holder, to love the Birds, hate the Cowboys, and watch football religiously. So I loved the game and the team at a very young age. But you can only recall so much in the early years of your life. I know I watched the games and knew the players as a young'n, but the day I truly became a fan was the first time I went to training camp.

There is fandom, and there is foolishness

There is fandom, and there is foolishness

Yesterday started off as any other usually does. The first channel the Hoshitoshi is on is none other than ESPN. On Sportscenter, one of the stories was about some fans fighting at the Raiders-Niners game a few nights ago.

What else is new, right? Fans get into at games all the time, and just because someone uses the word “fight,” it doesn’t mean people were actually fighting.

However, that certainly wasn’t the case on Saturday night and, to be totally honest, it was one of the sorriest scenes I’ve ever seen in my life.

What's the difference between Terrelle Pryor and Tim Tebow?

What's the difference between Terrelle Pryor and Tim Tebow?

Terrelle Pryor will finally find out his future home by the end of the night.

For a man that when he delayed, pondered, and finally came to decide where he would go to college, Sports Illustrated called his announcement "the most anticipated in history" now he has been relegated to the supplemental draft. With the draconian suspension that has been hammered down by King Koopa Roger Goddell, the fact that he had to tattle-tell on himself to become eligible for the League, and the insistence by some pundits in the media that Pryor should consider playing a position other than quarterback...I have a feeling that Terrelle Pryor is ready to just move on with this thing called life.

Life for another maligned but celebrated collegiate quarterback has been tenuous and rocky to say the least. Tim Tebow's journey to join the prestigious quarterback fraternity has been brought in with air traffic controllers (1st-round pick by Broncos GM Brian Xanders), ushers (Kyle Orton and Brady Quinn), and a GPS (Josh McDaniels). For Tebow, the opportunity to play quarterback is there. For Pryor, that opportunity might only come by hell or high water.

The real top ten wide receivers of 2011

The real top ten wide receivers of 2011

It's been a while since we've come together as a family to chop it up about the best wideouts in football. As a matter of fact, it's been well over a year-and-a-half since we had the discussion on this here website. With that said, we figured this is the best time to comprise a list of the ten best wide receivers in the NFL today.

As always, one of our goals is to make sure everyone is on the same accord. The barometer used here is last season's success. However, our panelists were encouraged to use previous years as well, and that is because we want to keep this list "One-hit wonder" free, if you know what I mean. Someone can have a breakout season and not be worth a damn the next, so while it is important what a player did in 2010, it isn't the end-all, be-all. Cool? Cool.

Our esteemed panel is made up of Crazy Joe Simmons, the CEO of Bull City State of Mind. Another panelist is the Reverend Paul Revere, the brainchild of The House that Glanville Built. The other two panelists are Eduardo Maisonet, and the last is myself. Let's do work.

Why athletes and hip-hop heads could learn something from Watch The Throne

Why athletes and hip-hop heads could learn something from Watch The Throne

This is what happens when you listen to "Watch The Throne" nonstop for five days while riding the big body truck to work, to the gym, to Kroger, to the bar, and back home. You think of craziness and try to make sense of it all.

As the release of the newest project from the masterminds Jay-Z and KanYe West dropped on August 8th called "Watch The Throne," the anticipation of greatness was at an all-time high. I'd been waiting with baited breath for the album to come out, as two of my all-time favorite artists were collaborating on a tracklist that was protected like gold in Ft. Knox. When the album reached the masses, folks were quick to put their stamp on the album. Proclaiming that it was an all-time great, or that it was overrated. How you could make a statement either way seemed blasphemous...the album's only been out a week. Chill out.

Yet, what really made me scratch my head was something that's fundamental in hip-hop and has a crossover affect in sports. "Man, did you hear KanYe give the work to Jay on
New Day?" or "Hov out shined KanYe in No Church in the Wild, no question." Two of the greatest hip-hop artists of all-time collaborate to make something beautiful, yet the conversation is all about, "which one is better?"

What are we really doing here?

The UC Show: Aug. 17 - Bomani preaches the gospel of The U

The UC Show: Aug. 17 - Bomani preaches the gospel of The U

Hurricane mutiny (great read by Bruce Feldman, check it out) is officially now in full effect. With midget men snitching while behind bars, with Yahoo! putting out one of the best investigative reports I've read in ages, and every fan of The U losing their proverbial minds...its time to put all of this into perspective.

Luckily, we were honored to have the big homie Bomani Jones hop on with the Treacherous Three to preach the gospel about what's really going down with the Miami Hurricanes program and managing our expectations moving forward. This is one episode you don't want to miss, so get to downloading and subscribing today.

The arrival of Darren McFadden

The arrival of Darren McFadden

The class of 2009 Arkansas Razorbacks backfield is one of the more heralded stables in recent memory, and for good reason.

One of the three is on the cover of Madden this year, which was voted for by the people.

The second is one of the faces of the Dallas Cowboys, which automatically brings a visibility, notoriety, and recognition that money, draft position, or ability cannot buy.

The third plays in Siberia.

Regardless of the fact that the third plays in Siberia, there’s no doubt in my mind that he is on his way to being not only a premier back in the NFL, but Darren McFadden is on his way to being one of the ten best running backs in the entire league. Yes, an Oakland Raider, in 2011, will be one of the best players at his position very soon.

Fan's perspective: how I came to love the Baltimore Ravens

Fan's perspective: how I came to love the Baltimore Ravens

In today's edition of the Fan Perspective, the NFL Chick shares how she fell in love with the Baltimore Ravens. To see the origination of this segment, click here.

All my life, my dad has been a football fan. From an early age, I knew that my dad loved sports, but football held a special place in his heart. As I grew up, I heard numerous stories, read articles and articles and viewed tons of pictures of my dad playing HS and college football (better known as his heyday...all of our parents have them.) But as much as he loved football, it was always a sore spot for him when it came to the NFL.

After the Colts left town in the middle of the night in 1984, I think a piece of my dad’s heart for the NFL went with them. I remember my dad never fully committing to an NFL team during “the dark years” when Baltimore didn’t have a team.

Bless your precious little heart, Texas A&M

Bless your precious little heart, Texas A&M

Poor little tink-tink.

When the news hit the street that Texas Agriculture & Mechanical University's athletics program would allegedly be 'Taking Their Talents' to the Southeastern Conference, the five stages of grief were experienced by college football fan nation. The first three were felt by Big 12 fans.

Denial - Literally, B-Lew texted me and told me that he called Kenny to tell him the news, and Kenny acted like the conversation never happened.

Anger - This is the face Big 12 commissioner Dan Beebe made when he heard the news.

Bargaining - This was me, as I figured what the hell...maybe the Big 12 could get TCU, Houston, and Colorado State to hop on. Yeah, right.

Yet, when the SEC came back and said....naw, we're cool. The good folks of Texas A&M carried the torch on the final two stages of grief.

Fan's perspective: Thierry Henry made me fall in love with soccer

Fan's perspective: Thierry Henry made me fall in love with soccer

It's the dirty little secret that really isn't a secret at all.

I love soccer.

While some of you are sitting there saying, "Tell us something we don't know, Ed. We see you talking on Twitter about soccer all the time," the truth of the matter is I've never truly felt comfortable discussing here on this blog. You see, I've never actually "played" the game of soccer. I didn't even grow up watching the game as a youth. The old men in my family never sat me down to talk about the intricacies of the game, days of past glory, and tales of legendary goal scorers. Soccer is a sport that I found on my own journey as a sports fan.

"I need for all of y'all to feel what I'm going through...and see what I see, if you got time to take a walk with me...Wait a minute now..." -- Joe Budden

So when I tell you that my love and appreciation for the "beautiful game" can be attributed to Thierry Henry's greatness, just understand that it's not a game with me.

Ichiro appreciation day

Ichiro appreciation day

How frustrating is it to see a player perform at a high level on a team that isn’t worth a damn?

How maddening is it to see one of the best players of our generation unable to showcase their talents on the postseason stage?

How debilitating is it to realize that no matter what a player does, he’ll always be relegated to a status that the perennial contenders know nothing about?

Any of those questions can apply to a number of sports. As fans, we see it annually in basketball, football, baseball, and any other team sport. There are players who are pretty good, and then there are players who can truly be considered all-time greats, but due to the team they play for, they get lost in the shuffle. The player who fits the bill, in this case, is none other than Ichiro.

Why have we written off Denard "Shoelace" Robinson?

Why have we written off Denard "Shoelace" Robinson?

A transcription of dialogue on last night's episode of #theUCshow after I brought up the current legacy of Denard Xavier "Shoelace" Robinson to Kenny...

Kenny: "I have no words for Denard Robinson."

Eddie: "Have we given up on Shoelace Robinson already?"

Till: "Yeah....uh, yeah. He'll still be exciting I guess, but the phenomenon is over."

The phenomenon is over...really? For a man who was arguably the most electrifying man in college football not named Cameron Jerrell Newton, the man whose dreads swished from left to right as he ran wind sprints up and down the field, the man who made us feel comfortable calling a grown man "Shoelace," it is fascinating to hear how quickly we have written off the man. Is the demise of Shoelace truly upon us?

The UC Show: Aug. 10 - The Society of Bearded Gentlemen

The UC Show: Aug. 10 - The Society of Bearded Gentlemen

The NFL preseason is finally upon us, and the fellas have a couple of questions to ask. Is Donovan McNabb ready to experience the rebirth of his career in Minnesota? Is Blaine Gabbert ready to take the underperforming David Garrard? Are the Cowboys going to be anything different than...the Cowboys?

Plus, we'll talk about the legendary tales of Ken, B-Lew, and Ed and the Shock the World Tour. More details coming soon. Also....how do you feel about beards? Kenny feels some kind of way, and you need to hear the man preach. Download the podcast and enjoy.

The rejuvenation of Donovan McNabb

The rejuvenation of Donovan McNabb

1. To restore to youthful vigor or appearance; make young again.
2. To restore to an original or new condition.

***Definition courtesy of The Free Dictionary.***

It’s hard watching your sports heroes get old. From the time you can remember, they are partially responsible for developing your love for the game, cultivating it, sustaining it, as well as being the reason for countless memories. You defend them to the grave. You rationalize just about everything they’ve done and/or haven’t done.

You do this because you, as a fan, realize how they make you feel and how much they contribute to this life of sports. You do this proudly, with no shame, and when people kick them when they’re down, you go even harder for them. No more evident is the case in the past 12 months with ETSF legend, and favorite football player of all-time, Donovan McNabb.

There's nothing like an old man giving a speech

There's nothing like an old man giving a speech

In life there are certain things you can acquire with money. You can buy a house, a car, even a woman (well, kind of.) However, the one thing that money can't buy is wisdom. Wisdom is only acquired when a person's intellect is thoroughly seasoned with decades upon decades of experiencing life's ups and downs. I can't speak for women, but old men tend enjoy sharing their wisdom with others.

Over the course of this weekend, I was exposed to some "old man wisdom" that not only can be appreciated by all, but life lessons can be learned in the process as well.

It's time to give refs, umps, and officials a break

It's time to give refs, umps, and officials a break

As a fan of sports, there is one area, one function of the game, where the people who participate get absolutely no mercy. They are scrutinized as much as anyone, despite the fact that they are not playing.

However, their roles are very crucial to the success and failure of a game, and for the most part, these individuals do a pretty good job. Even with that, they rarely escape the scrutiny of players, coaches, and anyone else associated with the game. Of course, the individuals I speak of are the referees.

Think about it; how many times have we, as fans, gone to games and berated officials simply on a questionable call? The call could have been the correct one, but umpires, officials, and referees still get the brunt of negativity.

The ETSF college football 2011-12 preseason All-Americans

The ETSF college football 2011-12 preseason All-Americans

Since the inception of this blog, doing the ETSF College Football Preseason All-Americans list has been a laborious chore that I've done singularly for four years now. By far, it's one of the most gratifying posts I can write, because it's the official introduction to the upcoming college football season for the crew. Plus, this list has the tendency to make you, the reader, happy or (usually) mad at me for the selections that I make. I can remember being fascinated by the preseason All-American lists as a rubbery-brained child, immediately scanning for players from Oklahoma, and being mad that they left my dudes off.

Remember though, this list is a lot like the preseason rankings that will come out in a few weeks....the only All-Americans and rankings that matter are the one at the end of the season. Just be sure to keep an eye on these for the time being.

The UC Show: Aug. 3 - Its Kenny Masenda Appreciation Night

The UC Show: Aug. 3 - Its Kenny Masenda Appreciation Night

Tonight on The Unsportsmanlike Conduct Show, it is officially Kenny Masenda appreciation night in honor of his 239th (29) birthday. We're honored to have the third man of the crew back in the building, as Brandon "B-Lew" Lewis gets back on the mic. We'll talk football shenanigans and tomfoolery, including who's the real "America's Team" in the NFL? Also, the homie Kris Rothstein calls in to talk about where does Randall Gene Moss rank amongst the all-time greats? (Plus, is he really gonna retire?). Finally, as the Hall of Fame class is inducted into Canton, Ken asks the question about the greatness of Marshall Faulk...is he really deserving of being a first-ballot Hall of Famer?

Download and enjoy.

A look at the 2011 pro football Hall of Fame class

A look at the 2011 pro football Hall of Fame class

Curtis Martin, Tim Brown, Jerome Bettis, Cris Carter, Chris Doleman, Charles Haley, Andre Reed, Willie Roaf, Dermontti Dawson. These are the players eligible for 2011 Pro Football Hall of Fame who didn’t make the cut.

Damn near all of them are Hall of Fame locks, yet they couldn’t get in this year. That says more than anything Phillip and I possibly could about this year’s class, but we did our best anyway.

Who is America's Team?

Who is America's Team?

It’s safe to say that some fans first identified with their favorite team from their childhood. When you’re a kid, you’re impressionable enough for a variety of things to play a role in your life and influence how you view and interpret certain things. In the world of sports, that’s certainly the case.

As a youngster in the '90s, the teams who were the pinnacle of achievement were the Niners, Broncos, and the Cowboys. Sure, there were other teams who did well, but those three were (arguably) the most visible, and of the three, only one still runs around calling itself America’s Team, despite the fact that team has won two playoff games in 15 years. Unfortunately, that team is my favorite team, the Dallas Cowboys.

If you’ve been around this site long enough, you know I’m a die-hard Dallas Cowboys fan. You also know that I do not believe the Cowboys to be America’s Team anymore, and the reasons are simple. For one to be America’s Team, there should be some indisputable characteristics:

Super Bowl wins
Recent playoff wins
Consistent playoff runs
Fan support, merchandise, visibility, etc, etc, etc.

The eyes of The Oracle are upon you, Vince Young

The eyes of The Oracle are upon you, Vince Young

There was a time when the emergence of the dual-threat quarterback in football was thought to be "the next big thing" in the league. While quarterbacks like Randall Cunningham, Steve Young, Steve McNair carried the crown in the 90's, to Donovan McNabb and Michael Vick in the next decade, the dual-threat QB phenomenon that was widespread with success in the collegiate ranks had been muted in The League.

Kenny wrote a fascinating piece last November questioning the (lack of) investment that teams and organizations from the high school level to the pros put into black quarterbacks. In football, you see many black quarterbacks who have speed and an arm succeed, yet can't put it together at the highest level.

So when I heard that the college legend and mercurial spirit that is Vince Young has become a member of the Philadelphia Eagles, my eyebrow went up and my interest was suddenly piqued.


What can I do


Eddie is an experienced media professional, with past work as an on-screen talent, radio personality, podcast host and public speaker.


Eddie has nine years of experience, from his work with SLAM, SB Nation and Fox Sports and creating his own media company, The Sports Fan Journal.


Eddie is part blogger, columnist and journalist. He's written for Complex, SLAM, Fox Deportes, SB Nation and Yardbarker.

Digital Strategy

Eddie understands how to build awareness through the digital lens. From influencer engagement to creative content, let Eddie help you grow.

Social Media

Eddie has worked on various campaigns for brands and publishers, helping create copy, curate content, establish voice and imaging.


Eddie has previous work experience in client consultation, data analytics, brand building and startup culture. Not sure where to start? Let's chat!


Get in touch with me


275 Park View Terrace Oakland CA 94610

Phone number